Displays & Signs

Product: C.W. Bliss Signature Collection of Slimline eyeglass frames
Distribution: Optical stores and offices of opticians, optometrists and ophthalmologist
Introduction: November 2000
Duration: Permanent
Construction: Acrylic and stainless steel wire
Display set-up: Retail staff
The acrylic display for the C.W. Bliss Signature Collection of Slimline style eyeglass frames also holds one of the unique metal eyeglass cases.

Client: Nabisco Foods, Parsippany, N.J.
Products Promoted: Corn Nuts
Objective: To increase trial of Corn Nuts brand snacks in 1.7-ounce packages through strategic secondary placement in c-stores and on beverage counters.
Introduction: April 2000
Construction/Materials: Litho-mounted styrene panels and header
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Client: Nestle Canada
Products Promoted: Kit Kat Chunky candy bars
Objective: To make a dramatic impact with the introduction of this "decadent" version of an already top-ten positioned candy bar. A high-impact, radically different merchandising unit was designed that could generate immediate impulse purchases.
Introduction: June 2000
Construction/Materials: 200-pound B-flute, pre-printed liner, 200-pound E/B-flute was used for the internal supports
P-O-P Company: Smurfit-Image Pac, Toronto

Product: Lawn and garden tools
P-O-P company: P.T. O'Malley Lumber Co., Baltimore
Introduction: October 2000
Duration: Semipermanent
Construction: Wood, paper
Display set-up: Distribution salesforce
Ames-True Temper's new "Tool Box Assortment" merchandising program allows a variety of specialty or seasonal tools to be merchandised in a way that reduces inventory investment.

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.