Displays & Signs

Client: Warner Candy Co., Schiller Park, Ill.
Products Promoted: Bagged candy
Objective: The rolling rack is designed to utilize space at the speed checkouts in supermarkets and at endcaps in convenience stores.
Introduction: March 1999
Construction/Materials: Wire and tubing
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Research uses biofeedback to gauge consumers' response to in-store display designs

Product: Pass & Seymour/Legrand extension cord
P-O-P company: Scotland Container Inc., Laurinburg, N.C.
Introduction: November 2000
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Pass & Seymour/Legrand's new HandyCord combined extension cord, plug and storage case was introduced to home centers and mass merchants during the holiday season through a floorstand.

Client: Godiva Chocolatiers, New York
Product Promoted: Godiva Chocolates
Objective: The Godiva Horn of Plenty was created to enhance the decorative appeal of the Godiva store environment during the Fall and Thanksgiving season with an upscale aesthetic appeal.
Introduction: August 2000
Construction/Materials: Powder-coated metal and dried gourds and foliage to create a new take on an old standard, the Thanksgiving horn of plenty. This design fostered the notion of high perceived value of the Godiva product line.

Client: Frito-Lay Inc., Plano, Texas
Products Promoted: Frito-Lay snack products
Objective: The client wanted to create a "retail theatre" within the store by establishing a destination that brings excitement and surprise to the consumer. The company's goal was to increase year-to-year sales and lock in floor space for the eight weeks during the competitive holiday season.
Introduction: November 1999
P-O-P Company: Frankel, Chicago

Product: Garlic & Herbs and Four Pepper ESL cheese spreads
P-O-P company: Green Bay Packaging, Wausau, Wis.
Distribution: Supermarkets, warehouse clubs, department stores and drugstores
Introduction: July 2000
Duration: Temporary
Construction: Corrugated, six-color printing
Display set-up: Retail staff
This shipper provides rondele with significant new impulse sales volume from consumers shopping in non-refrigerated areas of stores.

Client: Amerock Corp., Rockford, Ill.
Products Promoted: Amerock cabinet hardware
Marketing Strategy: Designed for a major retailer in Canada, the bin cabinetry employs backlit header signs, extended wings and hardwood display panels to add "richness" to the presentation.
Introduction: October 2000
Distribution: Home centers
Construction/Materials: Wings are perf metal and translucent acrylic, panels are hardwood
P-O-P Company: Developed through Heinzeroth & Associates Inc., Rockford, Ill.

Client: The Black & Decker Corp., Towson, Md.
Products Promoted: Lowe's exclusive VersaPak and battery-operated screwdrivers
Marketing Strategy: Lowe's challenged Black & Decker to provide a display for three battery-operated screwdrivers that would fit on the 3-inch-wide vertical stanchions in the stores. The display highlights the features of the product and provides customers with the opportunity to try the display samples before buying the product.
Introduction: July 2000
Number of Displays: 855

Client: Hunter Douglas, Broomfield, Colo.
Products Promoted: Manhattan and Duette Blind collections
Marketing Strategy: The sample case brings together the two collections to offer the customer an interactive and tactile experience when buying shades.
Introduction: December 1999
Number of Displays: 30,000
Distribution: Home centers
Construction/Materials: Polypropylene case to protect the contents, the exterior features interchangeable graphics, the flexible case can be closed or laid flat for viewing