Oreo Milk Carton Floorstand
Retail Category: Supermarket/Grocery: Food Items
Display Type: Freestanding - Temporary
Client: Kraft North America
Producer: Oxford Innovations, Div. of Tim-Bar Corp., New Oxford, Penn.
Size of Run: 11,600
Comments: The milk carton shape of this Oreo cookie display helped Kraft gain incremental display space near the dairy aisle. Designed to introduce new Milk Changers Oreos, the display's four-color litho side panels can be updated for new product introductions.