Displays & Signs

SoBe Challenges Beverage Competition With New Energy Drink and Displays

Client: Lowe's Home Improvement Warehouse, North Wilkesboro, N.C.
Products Promoted: Kobalt tool products
Marketing Strategy: The backlit header merchandising system was designed to increase sales of Kobalt tools for a dual target audience -- professional mechanics and do-it-yourselfers. It can function in a variety of stores, regardless of store size, and simplifies the tool-buying process with information and organization.
Number of Displays: 430
Distribution: Lowe's stores

An abstract from the Journal of Retailing, Volume 77, Issue 1

Product: Salon Selectives hair care products
P-O-P company: Phoenix Display/International Paper, Thorofare, N.J.
Distribution: Supermarkets
Introduction: August 2000
Duration: Temporary
Construction: Corrugated; vacuum-formed styrene trays; frosted, silkscreened PETG side panels
Display set-up: Retail staff
This floorstand puts emphasis on Unilever's Salon Selectives' new packaging and products.

As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers.

Product: Garlic & Herbs and Four Pepper ESL cheese spreads
P-O-P company: Green Bay Packaging, Wausau, Wis.
Distribution: Supermarkets, warehouse clubs, department stores and drugstores
Introduction: July 2000
Duration: Temporary
Construction: Corrugated, six-color printing
Display set-up: Retail staff
This shipper provides rondele with significant new impulse sales volume from consumers shopping in non-refrigerated areas of stores.

Client: Amerock Corp., Rockford, Ill.
Products Promoted: Amerock cabinet hardware
Marketing Strategy: Designed for a major retailer in Canada, the bin cabinetry employs backlit header signs, extended wings and hardwood display panels to add "richness" to the presentation.
Introduction: October 2000
Distribution: Home centers
Construction/Materials: Wings are perf metal and translucent acrylic, panels are hardwood
P-O-P Company: Developed through Heinzeroth & Associates Inc., Rockford, Ill.

Client: The Black & Decker Corp., Towson, Md.
Products Promoted: Lowe's exclusive VersaPak and battery-operated screwdrivers
Marketing Strategy: Lowe's challenged Black & Decker to provide a display for three battery-operated screwdrivers that would fit on the 3-inch-wide vertical stanchions in the stores. The display highlights the features of the product and provides customers with the opportunity to try the display samples before buying the product.
Introduction: July 2000
Number of Displays: 855