Displays & Signs

Extensive research and P-O-P back Gillette's Oral-B stages launch

A drugstore PDQ display with the tagline "Bring the Fun of Disney to Brushing!" features both the Stages toothbrushes and toothpastes.
Producer: Henschel-Steinau Inc., Englewood, N.J.

Client: The Coca-Cola Co., Atlanta
Comments: Retailers can adjust this pole display to hold two, three or four coolers depending on their merchandising needs. The graphics on each cooler can be changed to showcase different Coca-Cola brands or temporary promotions. Each cooler holds 24 cans or 18 20-ounce bottles.
Introduction: Spring 2002
Construction/Materials: Double-walled, rotationally molded polyethylene
Distribution: C-stores and supermarkets
P-O-P Company: Iowa Rotocast Plastics, Decorah, Iowa

Client: Tic Toc, Dallas
Comments: These illuminated clocks were used to promote Pepsi and Mountain Dew to Hispanic markets in northern California.
Introduction: October 2001
Size of Run: 150
Distribution: Supermarkets in northern California
Construction/Materials: Polyethylene housing, screenprinted graphics, digital clock, fluorescent lamp
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.

This corrugated replica of a British canopy bar creates the feel of a pub setting in off-premise locations.
Producer: Pride Container/The Strive Group, Chicago

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This Aquafina pallet display designed specifically for Wal-Mart stores is an example of Pepsi-Cola's continued focus on customizing display programs for key accounts.
Introduction: February 2001Distribution: Wal-Mart stores nationwide
P-O-P Company: Racks Inc., San Diego, Calif.

Products: Timeport 270c cellular phone and Alltel service
Number of displays: 600
P-O-P companies: Rapid Displays (manufacture), Chicago and Union City, Calif.; Marketing Continuum (design), Dallas
Distribution: Alltel Corp. service stores
Introduction: September 2001
Duration: Permanent
Construction: Litho-mounted to 200-pound E-flute corrugated and 3/16-inch foamboard; battery-powered rotary motor; fiber poles and stock wire feet
Display set-up: Merchandising managers