Displays & Signs

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Comments: Customers purchasing the VHS or DVD release of "Dr. Seuss' How the Grinch Stole Christmas" from Universal Studios Home Video could receive a free two-liter bottle of A&W, Canada Dry, 7 UP or Sunkist. These pole signs called attention to the holiday promotion.
Introduction: December 2001
Size of Run: 2,500
Distribution: Supermarkets nationwide
Construction/Materials: Cardstock, four-color lithography

Products: Shoes and boots
Number of displays: 200
P-O-P company: Concept Designs, Mountain View, Calif.
Distribution: Western wear and farm stores, independent tack shops, shoe stores
Introduction: July 2001 (Rugged West collection); November 2001 (Cobalt Workboot collection)
Duration: Permanent
Construction: MDF laminate base, solid wood post, brushed aluminum shelves, brushed mylar header, canvas banner
Display set-up: Retail staff

Client: Dr Pepper/Seven Up Inc., Plano, TexasComments: The roster of Dr Pepper's new displays for 2002 includes this six-pack rack featuring wood construction and casters for easy mobility.Introduction: Spring 2002
Construction/Materials: Wood, casters, laminated side graphics, 24-pt. board header
P-O-P Company: Universal Display & Fixture Co., Lewisville, Texas

Client: Tetley USA, Shelton, Conn.
Products Promoted: Green tea blend
Comments: This pre-packed shipper was designed to introduce Tetley's Green Tea in an economical display that showed as many facings as possible.
Introduction: July 2001
Size of Run: 750
Distribution: Supermarkets
Construction/Materials: Litho-mounted corrugated
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, Los Angeles

Images of real kids were used on the P-O-P, such as this shelf talker, to show that the products are for kids and kids can identify with them.
Producer: Promo Edge, Neenah, Wis.

Client: The Pepsi-Cola Co., White Plains, N.Y,
Products Promoted: Pepsi and Frito-Lay products and Hasbro toys
Comments: Pepsi and Hasbro Inc. teamed up to offer "Toy Bucks" to consumers purchasing Pepsi and Frito-Lay products over the holidays. Featuring multiple graphic planes to add depth, this hanging sign called attention to the coupon offer on specially marked packages.
Introduction: November 2001
Size of Run: 3,000
Construction/Materials: 80-pound, four-color litho mounted to 200-pound corrugated

Client: Snapple Beverage Group, White Plains, N.Y.
Products Promoted: Snapple beverages
Comments: These interlocking case stackers can be configured to fit a variety of store environments. Each stacker has four Snapple labels, while optional Snapple and Snapple Elements header graphics allow for further branding.
Introduction: February 2001
Size of Run: 2,500
Distribution: Convenience stores and delicatessens
Construction/Materials: Medium-impact styrene, gloss-coated paper tubes, litho mounted on chipboard header