Displays & Signs

Product: Rheingold beer
Number of displays: 100
P-O-P company: Hankscraft/AJS, Reedsburg, Wis.
Distribution: Bars in New York City
Introduction: August 2000
Duration: Permanent
Construction: Molded urethane
Display set-up: Distributors
The Statue of Liberty tap handles promoting Rheingold beer have flames that light up every time a beer is poured.

Client: Madden Communications, Wood Dale, Ill.
Distribution: Supermarkets and convenience stores
Size of Run: 6,000
Producer: Service Litho-Print Inc., Oshkosh, Wis.
Division: Temporary, Snack Products and Soft Drinks: Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: The Kool-Aid Header with lenticular lug-ons was designed to be eye-catching and appealing to all age groups. The use of the lug-ons allowed the company to add "motion" without the use of high-priced electrical or battery-operated devices.

Client: Soft Sheen, Chicago
Distribution: Health and beauty aid sections of large and small retailers
Size of Run: 2,000
Producer: Pride Container Corp., Chicago
Division: Temporary, Hair and Skin Care: Hair Styling and Coloring Products
Objectives: The new and bold line of hair coloring products needed displays that would generate interest. Each display was created to convey the exciting possibilities that exist for home application of hair colorings by the retail customer.

Client: GE Appliance Division, Louisville, Ky.
Distribution: Lowe's, The Home Depot and others
Size of Run: 500
Producer: Harbor Industries Inc., Grand Haven, Mich.
Division: Permanent, Home and Garden: Household Appliances

Client: Panasonic Industrial Co., Secaucus, N.J.
Size of Run: 1,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Semi-Permanent, Sports, Toys and Accessories: Film and Batteries
Objectives: The prepacked floor display had to hold more than 500 batteries and 48 flashlights while supporting 180 pounds. The display is on wheels to give the retailer flexibility -- it can be used as an endcap, an aisle blocker, a floorstand or a promotional unit.