Displays & Signs

Client: Stussy, Irvine, Calif.
Products Promoted: Apparel
Objective: To extend the branding identity with the merchandising rack. This rack prominently features the Stussy logo and merchandises a lot of product. Its look reflects the understated simplicity of the brand.
Introduction: May 2000
Construction/Materials: Maple grain wood with powder-coated metal, screenprinted logo treatment, casters affixed to the bottom of the rack for mobility
P-O-P Company: Display Boys, Costa Mesa, Calif.

Distribution: Skechers retailers
Size of Run: 1,000
Producer: Skechers USA, Manhattan Beach, Calif.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Clients: Fulfillment Strategies International Inc., Atlanta; Strottman International, Atlanta
Distribution: Denny's Restaurants
Size of Run: 1,800
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Services: Quick Service Food Restaurants

Client: Godiva Chocolatier, New York
Distribution: Godiva retailers and wholesale locations
Size of Run: 900
Producer: Array Marketing Group, Thomson-Leeds Division, New York
Division: Permanent, Other Retailer

Client: H.E. Butt Grocery Co., San Antonio, Texas
Distribution: H.E. Butt supermarkets
Size of Run: 175
Producer: AC Industries, Cleveland
Division: Semi-Permanent, Stationery, Office Supplies and Seasonal Goods: Stationery, Party Goods, Gift Wrap, Disposable Writing Instruments and Seasonal Items

Product: Digital imaging center
P-O-P company: ExhibitPro, Columbus, Ohio
Distribution: Micro Center computer retail stores
Introduction: June 2000
Duration: Permanent
Construction: Wood, banners with backlit graphics, fabric-covered signs
The digital imaging centers in Micro Center stores offer six "solution centers" that focus on various elements of digital imaging.

Client: Baptista's Bakery, Franklin, Wis.
Distribution: Bakery and deli departments of large merchants
Size of Run: 750
Producer: Kell Specialty Products, Chippewa Falls, Wis.
Division: Semi-Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Objectives: The display was primarily produced to gain distribution and enhance retail visibility for a new brand. Targeted store penetration goals were achieved and the display has met all objectives for durability and ease of assembly.

Client: Hormel Foods Corp., Austin, Minn.
Distribution: Small chain of supermarkets
Size of Run: 532
Producer: Smyth Cos.-Displays, St. Paul, Minn.
Division: Temporary, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods