Displays & Signs

Clients: Molson Breweries, Miller Brewing Co., Anheuser-Busch Inc.
Product Promoted: Beer
Objective: The table tents are designed to increase on-premise sales by heightening consumer awareness of the specific brands carried by the establishment.
Distribution: On-premise locations
Construction/Materials: Acrylic that is laser-cut or routed
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Client: Ferrero USA, Somerset, N.J.
Products Promoted: Ferrero chocolates
Objective: This mini boutique was developed to meet the growing demand for adult-oriented candy options at Easter.
Introduction: March 2000(test market of 14 units); March 2001
Construction/Materials: Corrugated and clear PVC
P-O-P Companies: Vision Graphics (graphic design), Cedar Knolls, N.J.; REA Display (print and production), Fairfield, N.J.

Client: Jim Beam Brands Co., Deerfield, Ill.
Product Promoted: Windsor Canadian blended whisky
Objective: The strategy behind the "replica scoreboard" display is to creatively generate brand awareness. The use of the LED clock on the display continuously draws attention to the Jim Beam product.
Distribution: Sports bars
Construction/Materials: Painted wood materials, screenprinted graphics, four-color process printed replaceable header