Displays & Signs

Client: Houghton Mifflin Co., New York
Comments: Houghton Mifflin produced a variety of floor displays and countertop units in Fall 2001 to coincide with the movie release of J.R.R. Tolkien's "The Lord of the Rings." The display on the far left features a life-size die-cut standee of the Gandalf character and merchandises "The Lord of the Rings" novels. The display on the right features the book series in addition to movie guides and visual companions.
Introduction: Gandalf display, Sept. 2001; "The Lord of the Rings" display, Nov. 2001

Product: Brother Backster LX570 Laminator
Number of displays: 1,800
P-O-P companies: Smurfit-Stone Display Group (design and manufacture), Richmond, Va.; Kenney Marketing and Associates (graphics), New York
Distribution: Office superstores
Introduction: March 2001
Duration: Temporary
Construction: Corrugated, four-color printing
Display set-up: Retail staff

Client: Random House Inc., New York
Comments: This floorstand for Random House's "Atlantis" books high-lighted the company's first major tie-in with Disney. Multi-level litho lug-ons and vibrant color helped to draw attention at retail.
Introduction: April 2001
Size of Run: 9,000
Construction/Materials: B-flute corrugated, foamboard
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Products: Home cleaning products
P-O-P company: Custom Design Inc., North Kingstown, R.I.
Distribution: National home center/hardware stores, wholesale distribution
Duration: Permanent
Construction: Pegboard wood
Display set-up: Retail staff
Unger Industrial's versatile four-sided merchandiser was designed to highlight the company's home cleaning products and be easily updated.

Client: Zondervan, Grand Rapids, Mich.
Comments: A pull-down information panel on this shelf talker reveals additional information about Zondervan's Bible handbooks and guides. The panel retracts out of view to provide a clear view of product once a customer is done reading.
Introduction: August 2001
Size of Run: 7,200
Construction/Materials: High-impact plastic housing; tear-resistant stock for pull-down; laminated, four-color header card
Distribution: Christian, chain and independent book retailers