Displays & Signs

Client: Callaway Golf, Carlsbad, Calif.
Products Promoted: Golf clubs
Objective: To create a unique golf club display with a minimal footprint and a maximum amount of product, to reinforce the Callaway brand imagery effectively, to make it easy and simple to assemble for dealers, and to make it modular so it could be configured in a number of different ways depending on the application desired.

Don't Eat These Veggies!

Product: Multi-purpose lubricant
Number of displays: 650
P-O-P companies: Great Northern Corp. (headers), Racine, Wis.; Phillips-Ramsey (graphics), San Diego
Distribution: Auto stores, home centers, mass merchants and discount clubs
Introduction: January 2001
Duration: Temporary
Construction: Corrugated
The prepack heralds WD-40's new online fan club while promoting the popular lubricant for multiple uses.

Client: Yuengling Brewery, Pottsville, Pa.
ProductPromoted: Lager
Objective: The counter mats were used to introduce the beverage to the mid-Atlantic market.
Distribution: Liquor stores, bars
Construction/Materials: Offset print,PE lamination, rubber backing
P-O-P Company: Convergence Corp., Abingdon, Md.

Client: The Clorox Co., Oakland, Calif.
Products Promoted: Clorox Home Care cleaning products
Objective: The client wanted to leverage the brand equity it has in its packaging in-store. In the grocery channel, Clorox wanted to gain valuable floor space with this unit. Finally, it wanted the display to be shoppable on both sides of the pallet while maintaining the billboard effect of the graphics on the individual cases.
Introduction: January 2000

Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements.

Product: Wallpaper program
Number of displays: 400
P-O-P company: CDA Industries Inc., Toronto
Distribution: Lowe's stores
Introduction: January 2001
Duration: Permanent
Construction: Hardwood, wire
Display set-up: IHDG service representatives
The new Decorating Solutions line of wallpapers and borders from Imperial Home Decor Group features products and fixtures that are customized to the retailer's specific needs.

Client: Anheuser-Busch Inc.,St. Louis
Products Promoted: Michelob family of beers
Objective: The fireplace display was designed to increase sales/marketshare for Michelob throughout the holiday season. It is flexible and customizable to promote various products.
Distribution: Supermarkets, liquor stores
Construction/Materials: Corrugated
P-O-P Company: Phoenix Display/International Paper,Thorofare, N.J.