Displays & Signs

Product: Multi-serve apple juice and juice boxes
P-O-P company: Ryan Partnership, Westport, Conn.
Distribution: Mass merchants, supermarkets
Introduction: March 2001
Duration: Semipermanent
Construction: Corrugated, paperboard
The graphics on the header card for the Mott's apple juice promotion coordinate with the on-pack graphics.

Client: Brown Forman Co., Louisville, Ky.
Product Promoted: Tuaca liqueur
Objective: To enhance Tuaca's shelf visibility and provide consumers with new usage ideas, an illustrated recipe brochure is displayed in a Talker Pocket literature holder that snaps to the shelf pricing channel.
Distribution: Supermarkets and liquor stores
Construction/Materials: Clear PVC vinyl
P-O-P Company: Talker Pocket Corp., Novato, Calif.

Client: Asher's Chocolate, Souderton, Pa.
Products Promoted: Chocolate Easter Eggs wrapped in decorative foil
Objective: To utilize the gravity-feed countertop display to introduce the product to new distribution channels. The initial sell-in exceeded sales plans and helped in the promotion of the brand.
Introduction: December 2000
Construction/Materials: 42-pound Bleach White outside, Oyster White inside
P-O-P Company: Oxford Innovations, Division of Tim-Bar Corp., New Oxford, Pa.

Don't Eat These Veggies!

Products: Signature Series guitars
Number of displays: 250
P-O-P company: Direct Packaging Inc., Huntington Beach, Calif.
Introduction: September 2000
Duration: Semipermanent
Construction: Foamboard, corrugated
Display set-up: Retail staff
Samick Music Corp. has created a freestanding floorstand to promote its new Signature Series of guitars.

Client: Canandaigua Wine Co., Canandaigua, N.Y.
Products Promoted: Paul Masson wine
Objective: The unit was designed to increase brand presence in-store by gaining floorspace.
Distribution: Liquor stores, package stores, supermarkets
Construction/Materials: Injection-molded plastic trays, corrugated header and skirt
P-O-P Company: Display Technologies, College Point, N.Y.

Client: The Robert Mondavi Corp., Oakville, Calif.
Products Promoted: Robert Mondavi Coastal Wines
Objective: To introduce the spring crop promotion with an agriculture/produce tie-in of the coastal wine variety in a unique decorative display.
Introduction: February 2001
Construction/Materials: Wood with metal components
P-O-P Company: Vintage Wood, Sebastopol, Calif.