Displays & Signs

Client: Zondervan, Grand Rapids, Mich.
Comments: A pull-down information panel on this shelf talker reveals additional information about Zondervan's Bible handbooks and guides. The panel retracts out of view to provide a clear view of product once a customer is done reading.
Introduction: August 2001
Size of Run: 7,200
Construction/Materials: High-impact plastic housing; tear-resistant stock for pull-down; laminated, four-color header card
Distribution: Christian, chain and independent book retailers

Product: Golf clubs
P-O-P company: NIR, Porland, Ore.
Distribution: Golf course pro shops,golf specialty retailers, regional premium sporting goods retailers
Introduction: Updated in January2002
Duration: Permanent
Construction: Metal, cardstock
Display set-up: Company sales representatives
TaylorMade's metal display holds 16 clubs in an upright position so shoppers can easily see them. The updatable header highlights the 300 Series clubs.

Client: Scholastic Inc., New York
Comments: This floorstand features literature guides that help teachers develop lesson plans around the "Harry Potter" books by J.K. Rowling.
Introduction: Sept. 2000, re-run April 2001
Size of Run: 2,500
Construction/Materials: Litho mounted to die-cut corrugated
Distribution: Teacher's aid stores and educational trade shows
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Products: Repair/replacement plumbing products
P-O-P companies: Smith WinchesterInc., Southfield, Mich.; Display Design & Sales Co., Philadelphia
Distribution: Hardware stores, do-it-yourself retail stores, home center chains
Introduction: September 2001
Duration: Semipermanent
Construction: Cardstock, gage sheet metal
Display set-up: Field staff
The Service Parts Program from Brass Craft uses an E-Z Find System to break down thousands of SKUs into a color-coded and numbered system.

Products: Safety products assortment
Number of displays: 2,000
P-O-P company: Gateway Packaging Co., Pittsburgh
Introduction: May 2001
Duration: Semipermanent
Construction: Corrugated with a backboard for securing peghooks with individual price label holders
Display set-up: Retail staff
MSA Safety Works increased the depth of its standard power wing to 12 inches to provide more stock of its best-selling products in home centers.