Displays & Signs

Client: DK Publishing, New York
Comments: Showcasing DK's "Smithsonian Animal" title, this floorstand features a 6-foot corrugated lizard coated with a special laminate that makes it appear to have scales. The lizard's arms and feet are corrugated lug-ons, and the wire rack frame is surrounded by corrugated printed to resemble wood grain. The display's unique look helped it to get placed in some non-traditional outlets such as airport stores, the company says.
Introduction: Fall 2001
Size of Run: 2,000

Client: Scholastic Book Fairs, Lake Mary, Fla.
Comments: Scholastic is testing these wire racks in its traveling book fairs for schools located in Texas and the southeastern United States. The racks merchandise "Teacher's Pets" plush toys that unzip to reveal books of trivia, jokes, games and puzzles.
Introduction: Spring 2002
Size of Run: 500
Construction/Materials: Powder-coated wire, four-color graphics
Distribution: Texas and southeastern U.S.
P-O-P Company: Medallion, New York

Product: Polaner All Fruit
Number of displays: 2,500
P-O-P companies: Rolstar Design (header card), East Rutherford, N.J.; Smurfit-Stone Display Group (shipper), Richmond, Va.
Distribution: Supermarkets
Introduction: August 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
This shipper was created to raise awareness for the fight against breast cancer. It promotes B&G Foods' relationship with NABCO.

Current events have taken some media attention away from best-selling authors, making retail a crucial environment in promoting new releases.

Client: AOL Time Warner, New York
Comments: This floorstand provides additional display space and inventory for the "Sports Illustrated 2001 Yearbook."
Introduction: October 2001
Size of Run: 10,000
Construction/Materials: E-flute corrugated with direct print on kraft paper
Distribution: Drugstores and mass merchants
P-O-P Company: Inland Paperboard & Packaging, Indianapolis