Displays & Signs

Retail Category: Eating & Drinking Establishments
Display Type: Temporary Graphics
Client: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 3,150
Comments: Vacuum-forming and bright graphics provide a 3-D effect to what would have been a regular banner. The wall display commemorates Mardi Gras and the Bud family of beer involvement with the celebration.

Retail Category: Supermarkets: Food Items
Display Type: Freestanding - Temporary
Client: Campbell Soup Co.
Producer: Taurus Display Corp., Cherry Hill, N.J.
Size of Run: 160
Comments: This large-format shipper enabled Campbell Soup Co. to break into new accounts during the Valentine's Day season.

Retail Category: Home Centers & Hardware Stores
Display Type: Freestanding Temporary
Client: Delta Faucet Co.
Producer: Inland Paperboard & Packaging, Indianapolis
Size of Run: 12,000
Comments: An attached sample of a Delta faucet draws attention to this corrugated display that was designed for Home Depot outlets. Consistent package sizes enable the display to merchandise three to four different SKUs while allowing the retailer to move products to and from shelf locations.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Salem cigarettes
Comments: Bright white argon against Salem's brilliant green synergy logo reinforce Salem's brand identification and help secure highly visible placement in stores.
Introduction: April 2001
Size of Run: 925
Construction/Materials: Double-stroke argon, Sintra back panel, screenprinted PETG face panel
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Product: Game Boy Advance
Number of display: 10,000
P-O-P campanies: Frank Mayer & Associates, Grafton, Wis.; Imagicorps, Redmond, Wash.; RTC Industries, Rolling Meadows, Ill.
Distribution: Mass merchants, toy stores, consumer electronics store and software specialty stores
Introduction: April 2001
Duration: Permanent
Construction: Black chrome metal
Display set-up: Retail staff

Retail Category: Liquor Stores
Display Type: Freestanding - Permanent
Client: Trinchero Family Estates
Producer: Aaardvark Aarmadillo Corp., Brooklyn, N.Y.
Size of Run: 3,000
Comments: Utilizing Trinchero's oak leaf icon as an integral design component, this stylized tree display merchandises four cases of wine. The 28-bottle base serves to stabilize the display.

Retail Category: Consumer Electronics/Entertainment
Display Type: Countertop - Permanent
Client: Panasonic
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 5,000
Comments: Because lithium batteries are so expensive, they have traditionally been merchandised behind the counter to prevent pilferage. When this display is placed on a counter, it can be set up so product is accessible only from the back by store personnel. When used behind the counter, the clear front panel slides up to provide access.