Client: Wal-Mart Stores, Bentonville, Ark. Producer: Creations at Dallas, Dallas Comments: A sturdy MDF substructure is dressed up with brightly colored PVC extruded corners, vacuum-formed top and injection-molded shelves. The unit merchandises a variety of prepaid wireless time cards and phones in Wal-Mart stores.
Client: Kraft Foods, Northfield, Ill. Producer: New Dimensions Research Corp., Melville, N.Y. Comments: Picturesque landscape and product imagery created an updated and inviting look with emotional appeal for the mature International Coffee brand.
Client: San-J International, Richmond, Va. Producer: Smurfit-Stone Display Group, Sandston, Va. Comments: This cost-effective corrugated display effortlessly conveyed the purpose of the product by emulating the look of a gas grill.
Award: Gold, Technical Contest Client: Wilson Sporting Goods, Chicago Producer: Display Network, St. Charles, Ill. Comments: An electronic sensor and LED readout enables consumers to test the shock-absorbing properties of Wilson's tennis racket against other competing rackets.
Client: Borden Foods, Columbus, Ohio Producer: IDI Group, Saint Annede-Bellevue, Quebec, Canada Comments: Real wood and complementary graphics reinforce the "authentic Italian" image of the brand.
