Displays & Signs

Product: Game Boy Advance
Number of display: 10,000
P-O-P campanies: Frank Mayer & Associates, Grafton, Wis.; Imagicorps, Redmond, Wash.; RTC Industries, Rolling Meadows, Ill.
Distribution: Mass merchants, toy stores, consumer electronics store and software specialty stores
Introduction: April 2001
Duration: Permanent
Construction: Black chrome metal
Display set-up: Retail staff

Retail Category: Liquor Stores
Display Type: Freestanding - Permanent
Client: Trinchero Family Estates
Producer: Aaardvark Aarmadillo Corp., Brooklyn, N.Y.
Size of Run: 3,000
Comments: Utilizing Trinchero's oak leaf icon as an integral design component, this stylized tree display merchandises four cases of wine. The 28-bottle base serves to stabilize the display.

Retail Category: Consumer Electronics/Entertainment
Display Type: Countertop - Permanent
Client: Panasonic
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 5,000
Comments: Because lithium batteries are so expensive, they have traditionally been merchandised behind the counter to prevent pilferage. When this display is placed on a counter, it can be set up so product is accessible only from the back by store personnel. When used behind the counter, the clear front panel slides up to provide access.

Retail Category: Mass Merchants
Display Type: Freestanding - Permanent
Client: Williamson-Dickie Mfg. Co.
Producer: AMD Industries Inc., Cicero, Ill.
Size of Run: 330
Comments: Designed out of sheet metal, expanded metal and laminated wood, these displays reflect Williamson-Dickie's desired rugged look for this store-within-a-store concept. Retailers can customize the product mix as they wish to increase turns and profitability.

Clients: Newspaper publishers
Products Promoted: Newspapers
Comments: Designed specifically for 7-Eleven stores, these displays highlighted "March Madness" NCAA basketball coverage in 23 metropolitan newspapers. Headers and lug-ons were customized for newspapers in each market, and the displays were engineered to withstand the weight of many newspapers.
Introduction: March 2001
Size of Run: 4,000

Product: Poland Springs and Calistoga bottled water
Number of displays: 400
P-O-P company: Lingo Manufacturing Co., Florence, Ky.
Distribution: Upscale supermarkets and convenience stores
Introduction: January 2001
Duration: Semipermanent
Construction: Wood crates, sheet metal, steel tubing, styrene signs
Display set-up: Field staff
Perrier's semipermanent display for its Calistoga and Poland Springs brands conveys an outdoorsy, natural image with its wooden crates that can be tilted to gravity feed the product.