Displays & Signs

Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: Small demonstration mirrors on this shelf display allow customers to simulate "before" and "after" views of how their own teeth would look after using the product.

On- and off-premise P-O-P for Heineken's "Pick Up the Party" summer campaign highlights Heineken beer in bottles and keg cans.
Producer: Ryan Partnership, Wilton, Conn.

Client: Kal Kan Foods Inc., Vernon, Calif.
Producer: R/P Creative Sales Inc., Burbank, Calif.
Comments: Designed to be durable enough to hold bags, cans and pet snacks, this display provided Kal Kan with an opportunity to enter the farm and feed store channel.

Client: L'Oreal USA, New York
Producer: Diam POP Group, El Segundo, Calif.
Comments: Illuminated graphics and light poles create a glow around products in this wall display designed to meet the merchandising specifications of all mass drugstores in the U.S.

Client: Bose Corp., Framingham, Mass.
Producer: Harbor Industries Inc., Grand Haven, Mich.
Comments: This endcap for the Bose home theater and surround sound system positions the rear speakers behind the listener's head to ensure a consistent, repeatable demonstration of the unit in a store environment.

Client: Pfizer Consumer Group, Morris Plains, N.J.
Producer: Rand Display International, Teaneck, N.J.
Comments: Matched color styrene trays and bases complemented the cool blue product packaging to help introduce Listerine PocketPaks at retail.

Client: The Kellogg Co., Battle Creek, Mich.
Date of run: April 21 through May 4
Size of run: 6,300 stores
Comments: Kellogg relied on an in-store network to run a Special K shelf promotion in several supermarket chains nationwide. Signs for each retailer featured customized pricing and graphics.
In-store media company: Insignia Systems, Maple Grove, MN.