Displays & Signs

Retail Category: Supermarket: Food Items
Display Type: Freestanding - Permanent
Client: Kraft Foods
Producer: Colangelo Synergy Marketing, Chicago, and Madden Communications, Wood Dale, Ill.
Size of Run: 300
Comments: This meal solutions center groups both refrigerated and shelf-stable Kraft products on one display that fits conveniently into end-aisle locations. Shoppers select a recipe card and all ingredients necessary to make an entire meal. Interchangeable kits enable easy updating of recipe cards, graphics and text.

Retail Category: Supermarkets
Display Type: Temporary Freestanding, Aisle, Shipper or Pallet
Client: Tropicana Twister
Producer: J. Brown/LMC Group, Stamford, Conn.
Size of Run: 8,000
Comments: The twisting graphic draws consumer attention to the center of the display and leads them to the Frito-Lay tie-in. Retailers can customize the eye-catching header card to reinforce the promotion.

Retail Category: Department Store/Specialty Store - Apparel & Fashion Accessories
Display Type: Countertop - Permanent
Client: Seiko Corp. of America
Producer: Designers Group International, North Stonington, Conn.
Size of Run: 545
Comments: Wood, leatherette and injection-molded components used for this display were chosen to showcase Seiko watches in a more traditional, elegant manner. The display features modular, interchangeable units to increase flexibility for various retail environments.

Client: The Coca-Cola Co., Atlanta
Products Promoted: Dasani bottled water
Comments: The addition of wire baskets on the cooler allows retailers to cross-merchandise health foods such as apples and bananas. The baskets helped bottlers gain incremental placement in nontraditional channels such as the deli sections of supermarkets.
Introduction: March 2001
Size of Run: 2,000
Construction/Materials: Blow-molded, 48-quart cooler; corrugated plastic base wrap screenprinted with UV-stable inks; medium-gauge wire

Retail Category: Drugstores/Health Stores
Display Type: Freestanding - Permanent
Client: GlaxoSmithKline
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 1,940
Comments: This unit improves upon earlier display formats by offering 75% more product space, interchangeable graphic panels to allow for customization, and a component structure that is expandable from a single unit to a four-sided kiosk for larger-volume stores.

A profile of Steve Spetnagel, merchandising and equipment manager for Coca-Cola

Client: Coca-Cola Co., Atlanta
Product Promoted: KMXenergy drink

Retail Category: Specialty Shops/Services
Display Type: Countertop - Permanent
Client: American Crew
Producer: The Display Link Inc., Babylon, N.Y.
Size of Run: 68,600
Comments: These injection-molded units organize and merchandise two brand names targeting different customers. Color-keyed to distinguish the brands, the units are modular to allow for individual placement or tandem deployment.

Retail Category: Footwear Stores and Departments
Display Type: Permanent - Freestanding or Aisle Displays
Client: Etonic
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 570
Comments: This spinning tower allows a customer to select a quality pair of shoes, size them and order a custom pair without help from the salesforce. Pens, paper and order forms are attached to the display.