Displays & Signs

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc.(lenticular display, glorifiers, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
Guinness enhanced the red highlights on this neon sign to match the red coloring used on the Smirnoff Ice brand.

Retail Category: Drugstores and Health Stores
Display Type: Permanent Counter Display
Client: Unilever of Mexico
Producer: Armo P-O-P, Mexico City
Size of Run: 625
Comments: The display enables Unilever-HPC products to be placed in a single space, unifying brand quality and image. A versatile, removable-shelf layout allows product to be easily organized and well stocked.

Retail Category: Specialty Shops/Services
Display Type: Freestanding - Permanent
Client: Pleasant Co.
Producer: Great Northern Corp., Racine, Wis.
Size of Run: 2,500
Comments: Although this corrugated display faces eight books, it features a small footprint for a floor display. A lug-on adds dimension to the four-color header.

Retail Category: Specialty Shops
Display Type: Temporary -Freestanding, Aisle, Shipper or Pallet Displays
Client: DK Publishing
Producer: Taurus Display Corp., Cherry Hill, N.J.
Size of Run: 2,500
Comments: A universal base anchors four displays, but the shrouds encircling each design enable each display to look unique. The bases arrive at retail prepacked, and retailers simply attach the die-cut shrouds. Four- and five-color printing is used on the shrouds to give the displays a vibrant look.

Client: Nat Sherman Inc., New York
Products Promoted: Cigarettes
Comments: The tall, narrow shape of this countertop display maximizes exposure of Nat Sherman's tobacco offerings in a small footprint. Edged acrylic conveys an ultra-premium look for the products.
Introduction: May 2001
Size of Run: 2,500
Construction/Materials: Clear, green-edged acrylic; poplar base and top; screenprinted logos
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, New York