Displays & Signs

Client: Campbell Soup Co., Camden, N.J.
Introduction: Fall 2001
Size of run: 100
Comments: Campbell promoted its Pasta Bake sauce with this floor cling featuring sequenced animation and a sound clip. The clings were placed in a network of stores primarily on the East Coast and in the Midwest.
In-store media company: FLOORgraphics Inc., Princeton, N.J.

Client: Lowe's Companies Inc., Wilkesboro, N.C.
Producer: Array Marketing Group, Los Angeles, American Manufacturing division
Comments: When Lowe's decided to move some general hardware items to higher-traffic areas, these permanent displays became a showcase area for brands such as Baldwin, Belwith, Liberty and many others.

Client: Valspar Corp., Wheeling, Ill.
Producer: Great Northern Corp. Display Group, Racine, Wis.
Comments: This pallet cross-merchandises products from three different manufacturers -- exterior paint, tape and accessories -- on a one-stop paint destination center for Wal-Mart stores.

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.

Client: Anchor Bank, N.A., Minneapolis
Introduction: January 2002
Number of displays: 20
Construction/Materials: NEC plasma screen, AlivePromo on-board processor
Comments: Anchor Bank was able to reduce clutter in branch lobbies with these dynamic signs that rotate a variety of messages promoting products and services. Signs for each branch can be controlled from a single marketing office.
In-store media company: AlivePromo Inc., Minneapolis

Client: Heritage Industries, Elk Grove Village, Ill.
Producer: United Displaycraft, Des Plaines, Ill.
Comments: Real ash uprights, laser-cut sheet metal shelves and prominent use of Kenneth Cole logo plates combine to give this display an elegant look that complements the brand.

Client: Allied Domecq, Westport, Conn.
Producer: Bish Creative Display, Lake Zurich, Ill.
Comments: This temporary display program placed Canadian Club's "Can You Handle a Whisky Drinking Woman?" campaign in a cozy environment to build holiday spirit.

Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: Small demonstration mirrors on this shelf display allow customers to simulate "before" and "after" views of how their own teeth would look after using the product.