Displays & Signs

A Q&A with Jeff Palmer of Pep Boys

Client: Washington Mutual, Seattle
Introduction: May 2001
Number of displays: 100
Construction/Materials: 42-inch NEC plasma screen, eyeFRAMES media platform
Comments: Washington Mutual makes the most of idle wait times for customers standing in line by promoting products, services and specials on a series of plasma screens.
In-store media company: Impart Inc., Seattle

Client: Nike Inc., Beaverton, Ore.
Producer: Cormark, Elk Grove Village, Ill.
Comments: Nike's Techlab displays feature sample watches mounted on the sides to enable consumers to try on the watches while maintaining product security. Translucent tops allow over-head lighting to filter into the case and illuminate the product.

Client: Universal Studios Inc., Universal City, Calif.
Producer: Origin LLC, Burbank, Calif.
Comments: The large scale of this Grinch display featuring an overhead "Seussian swoop" helped to cut through retail clutter during the holiday season.