Displays & Signs

Retail Category: Eating & Drinking Establishments
Display Type: Motion, Light or Sound Displays
Client: Guinness Bass Import Co.
Producer: Network Display Inc., Passaic, N.J.
Size of Run: 6,200
Comments: Bright colors and lenticular motion graphics draw attention to this battery-powered, double-sided display. The graphics are interchangeable so the promotion can be updated at a later date.

Client: Rand McNally, Skokie, Ill.
Products Promoted: NASCAR maps
Comments: These maps highlighting NASCAR track locations were placed in gas stations and other locations frequented by drivers and racing enthusiasts. The display utilized half the height of a traditional power wing, which allowed retailers to merchandise additional products.
Introduction: November 2000
Size of Run: 5,000
Construction/Materials: 70-pound litho label mounted to B-flute corrugated
P-O-P Company: Smurfit-Stone Display Group, Richmond, Va.

Client: Palm Bay Imports Inc., Boca Raton, Fla.
Products Promoted: Multiple brands
Objective: The unit was designed to gain distribution and promote the brand. It provides flexibility for use with 10 brands since it employs interchangeable graphics.
Distribution: Off-premise, package stores
Construction/Materials: Teak melamine, steel tubes, styrene
P-O-P Company: Flair Display Inc., Bronx, N.Y.

Retail Category: Liquor Stores
Display Type: Permanent Freestanding or Aisle Displays
Client: Schieffelin & Somerset
Producer: Art Merchandising Inc., New York
Size of Run: 2,800
Comments: Sleek design and durability highlight this display that showcases 24 bottles of Moet & Chandon safely in a high-end liquor environment. The 360-degree visibility allows the product to make its own statement and communicate the product image.

Client: Coca-Cola Co., Atlanta
Product Promoted: KMXenergy drink
Comments: Cold vault space is difficult to obtain in c-stores, so this display scales from three product facings to twelve via an interlocking mechanism. The units also have break-off points to shorten them for maximum flexibility.
Introduction: November 2000
Size of Run: 25,000
Construction/Materials: Polypropylene, slip agent to maximize slideability of product
P-O-P Company: Display Technologies, College Point, N.Y.

Client: General Mills Inc., Minneapolis
Product Promoted: Granola bars
Comments: Placed outdoors at various Vail, Colo., ski resorts, this barrel merchandiser was designed to withstand extreme cold temperatures and wet conditions. The dump bins offered granola bar samples to increase brand awareness and penetration. Openings on the sides allow the units to double as waste receptacles.
Introduction: February 2001
Size of Run: 50
Construction/Materials: Plastic with clear, PETG hinged lid