Displays & Signs

Retail Category: Liquor Stores
Display Type: Permanent Signage
Client: Gambrinus Co.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 2,975
Comments: The serene, tropical paradise theme of this permanent neon sign reinforces Corona Light's thirst-quenching image. Unique materials and a dimensionally crafted blue translucent pool accentuate the neon bottle and lime.

Retail Category: Liquor Stores
Display Type: Counter Display - Permanent
Client: Seagram Americas
Producer: Bluworld Innovations, Winter Park, Fla.
Size of Run: 500
Comments: Shimmering light and flowing water add an image of prestige to this display. Three halogen lights are tucked into the fixture to ensure a well-lit bottle.

Retail Category: Drugstores/Health Stores
Display Type: Countertop - Permanent
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 10,000
Comments: This countertop display for Walgreens stores served as the core in-store design that was adapted for other configurations supporting the launch of the product. Targeted at women aged 12-49, the display was designed to complement the product's fluid, upscale packaging.

Client: Altadis USA, Fort Lauderdale, Fla.
Products Promoted: Cigars
Comments: Snap-on trays accommodate quarterly product updates to this cost-effective countertop display. Retailers who agree to keep the displays in place for a full year earn a $25 rebate.
Introduction: February 2001
Size of Run: 5,000
Construction/Materials: Black .100 heat-bent styrene; injection-molded snap-on trays; 8-point pressure-sensitive decals for header and side graphics
P-O-P Company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.

Retail Category: Liquor Stores
Display Type: Permanent Signage
Client: Barton Beers Ltd.
Producer: Array Marketing Group, KCS Industries Division, Hartland, Wis.
Size of Run: 850
Comments: This 3-D sign combines screen-printed, deep distortion vacuum forming with injection-molded bottles to pop Corona's summer paradise imagery from a realistic, full-size 12-pack of Corona bottles.

Retail Category: Supermarket: Food Items
Display Type: Freestanding - Permanent
Client: Wise Foods Inc.
Producer: SMP Display & Design Group, Chattanooga, Tenn.
Size of Run: 1,000
Comments: Graphics for other Wise Foods brands can be ordered to update this versatile unit. Branding is featured prominently on each side and on the front. Sturdy wire construction enables the display to hold 56 pounds of product.