Displays & Signs

Retail Category: Mass Merchants
Display Type: Freestanding - Temporary
Client: Procter & Gamble
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 2,100
Comments: A co-marketing venture between Procter & Gamble and Costco, this pallet display merchandises Pampers diapers and Costco brand strollers.

Retail Category: Supermarket/Grocery - Food
Display Type: Freestanding - Permanent
Client: Delicato Family Vineyards
Producer: Delicato Family Vineyards, Napa, Calif.
Size of Run: 1,000
Comments: This four-case wine rack emulates the classic Weber kettle grill to link Delicato wines with grilling and outdoor entertaining. Side panels are removable so the rack can be used after an on-pack promotion for free Weber gourmet spice rubs expired.

Retail Category: Consumer Electronics/EntertainmentDisplay Type: Vendor ShopsClient: Ericsson Inc.
Producer: Concept Designs Inc., Mountain View, Calif.
Size of Run: 50 to 750 per item, per quarter
Comments: This versatile Ericsson wall display focuses on a center banner utilizing NASA imagery to enhance the cellular phone company's worldwide status. The phone displays themselves work in the wall environment or as a standalone countertop.

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Products Promoted: Dr Pepper
Comments: Besides promoting Dr Pepper at valuable checkout locations, this simple unit helps retailers keep a pen readily available for customers. Self-adhesive backing assures easy placement.
Introduction: March 2001
Size of Run: 10,000
Construction/Materials: Standard retractable pen, Dr Pepper can, adhesive backing
P-O-P Company: Above & Beyond Incentives, Irving, Texas

Product: Game Boy Advance
Number of display: 10,000
P-O-P campanies: Frank Mayer & Associates, Grafton, Wis.; Imagicorps, Redmond, Wash.; RTC Industries, Rolling Meadows, Ill.
Distribution: Mass merchants, toy stores, consumer electronics store and software specialty stores
Introduction: April 2001
Duration: Permanent
Construction: Black chrome metal
Display set-up: Retail staff

Client: Mizuno USA, Norcross, Ga.
Products Promoted: Golf clubs
Comments: This 42-club sample unit can be hitched to the back of a golf cart and pulled onto the practice range. Doors and decks on the unit open to display order forms, shaft-measuring devices and other club-fitting tools.
Introduction: May 2001
Size of Run: 720
Construction/Materials: Rotationally molded plastic, powder-coated steel, injection-molded plastic
P-O-P Company: AMD Industries Inc., Cicero, Ill.

Retail Category: Department Stores - Apparel
Display Type: Countertop - Permanent
Client: SMI Marketing International
Producer: Farmer's Design Group Inc., Ira, Texas
Size of Run: 5,000
Comments: A molded foam shell, printed graphics and hand-painted back panel combine to recreate the distinctive visual style and character of the Harry Potter books.

Retail Category: Home Centers, Hardware Stores and Mass Merchants
Display Type: Permanent Signage
Client: Muralo Co.
Producer: Display Design & Sales Co., Philadelphia
Size of Run: 200
Comments: Simulated wood trim surrounds large samples of siding and specialty deck stains on this display that helped re-establish Muralo in the exterior stains market and increase volume sales by 60%.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Cigarettes
Comments: To help secure longer placement in stores, this countertop unit helps checkout personnel quickly determine if a customer is of legal smoking age. The unit contains an LCD unit that automatically calculates the latest possible birthdate of legal smokers. An optional penny tray offers retailers another reason to place the item in a prominent location.
Introduction: March 2001
Size of Run: 100,000