Displays & Signs

Client: Nike Inc., Beaverton, Ore.
Introduction: February 2001
Number of displays: 1,200
Distribution: Pro shops and sporting goods stores
Construction/Materials: MDF, injection-molded shelves
P-O-P company: Cormark Inc., Beaverton, Ore.
Comments: This fixture was designed to highlight both Nike Golf's presence and the brand's endorsement by Tiger Woods. The success of the displays prompted Nike to order an additional 400 for placement in 2002.

Retail Category: Sporting Goods/Toys/Pet
Display Type: Counter: Temporary
Client: Ivy Hill - POP, New York
Producer: Sutherland Packaging Inc., Andover, N.J.
Size of Run: 2,500
Comments: A compact footprint and unique cantilevered tray design helped this display gain prominent countertop space in most accounts. A scratch-and-win game also helped boost sales.

Retail Category: Mass Merchants
Display Type: Freestanding: Permanent
Client: Twentieth Century Fox, Century City, Calif.
Producer: Cornerstone Display Group Inc., San Fernando, Calif.
Size of Run: 1,500
Comments: Kmart, Best Buy and Wal-Mart stores nationwide received this permanent floorstand with interchangeable graphic panels for releases from Twentieth Century Fox. Its product trays accommodate both VHS and DVD video releases, and theft-deterrent DVD modules discourage pilferage.

Retail Category: Liquor
Display Type: Motion, Light or Sound
Client: United Distillers & Vintners Inc., Dallas
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 600
Comments: The vacuum-formed, battery-powered bottle of Malibu rocks side to side, causing the crepe paper skirt to shake in a dancing motion.

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Temporary
Client: Buena Vista Home Entertainment, Burbank, Calif.
Producer: Origin LLC, Burbank, Calif.
Size of Run: 24,000
Comments: Black and white imagery, gritty graphics and a timeline of events on the standee foster both the history of Pearl Harbor and the epic nature of the video release.

Client: Dreyer's Grand Ice Cream Inc., Oakland, Calif.
Introduction: May 2002
Number of displays: 10,000
Distribution: Supermarkets
Construction/Materials: PVC inflatables, corrugated, decals
P-O-P company: The Inflatable Marketplace, El Cajon, Calif.
Comments: This freezer display consisting of inflatables, static clings and corrugated materials highlights Dreyer's "Dig in to Win" promotion and several Cartoon Network favorites, including "The Powerpuff Girls" and "Scooby-Doo."

Retail Category: C-stores
Display Type: In-line, Gondola or On-shelf
Client: Kraft Foods, Glenview, Ill.
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 15,000
Comments: 7-Eleven stores carried this springload tray in their refrigerators alongside Coke, Pepsi and other soft drinks. Capri Sun's unique, soft packaging prevented it from working in standard gravity-feed trays.