Displays & Signs

Client: R.J. Reynolds, Winston-Salem, N.C.
Products Promoted: Ultra Lights cigarettes
Comments: A bright red LED fades on and off to simulate the tip of a lit cigarette in this countertop display.
Introduction: Ongoing, from 1999 through 2000
Size of Run: 100,000
Construction/Materials: Injection-molded plastic, corrugated, 5 mm LED, AA battery pack
P-O-P Company: DUCO Technologies (electronics), Henderson, Nev.; Alliance/A Rock-Tenn Co. (design and manufacturing), Winston-Salem, N.C.

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc. (lenticular display, glorifier, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
This backlit glorifier highlights the icy, refreshing nature of Smirnoff Ice, a new malt-based beverage from Guinness Bass Import.

Retail Category: Specialty Shops/Services
Display Type: Freestanding - Permanent
Client: Pleasant Co.
Producer: Great Northern Corp., Racine, Wis.
Size of Run: 2,000
Comments: The header of this display features a dancing Angelina Ballerina lug-on set against a stage backdrop that recreates a scene from the children's books. The display holds eight different book titles and two boxes of books with plush dolls.

Retail Category: Home Centers, Hardware Stores and Mass Merchants
Display Type: Freestanding or Aisle Displays, In-line or Gondolas
Client: Elder & Jenks Brush & Roller Co.
Producer: Display Design & Sales Co., Philadelphia
Size of Run: 225
Comments: Standing 86 inches high, this display prominently positions its line of paint brushes and rollers in independent dealerships, prompting new user trial. So popular, the merchandiser was re-ordered four times in eight months.

Retail Category: Home Centers, Hardware Stores and Mass Merchants
Display Type: Permanent Signage
Client: United Gilsonite Laboratories
Producer: Display Design & Sales Co., Philadelphia
Size of Run: 500
Comments: With concise information, full-color graphics and clean-finished wood samples, this display for wood stain enables a consumer to make an informed decision at the point-of-sale.

Client: United States Smokeless Tobacco Co., Greenwich Conn.
Products Promoted: Chewing tobacco
Comments: Four brands and seven promotions were featured in this flexible countertop display. The use of various fillers enable packing the unit with either 20 or 30 cans of product.
Introduction: April 2001
Size of Run: 100,000
Construction/Materials: Litho mounted to corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.