Displays & Signs

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf Displays
Client: Nintendo of America Inc.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Size of Run: 2,205
Comments: One of several displays created for the launch of Game Boy Advance, this version was placed in stores before the launch date in order to create early interest. An injection-molded rubber arm gives the display flexibility, while AC power and durable construction ensure the game stays functional in stores.

Retail Category: Eating & Drinking Establishments
Display Type: Countertop - Permanent
Client: UDV-North America
Producer: Newday Communications, Norwalk, Conn.
Comments: Baileys developed new drink recipes to appeal to a younger target audience and expand usage. The acrylic display showcased five different drink recipes on back while making it easy for bartenders to pre-mix cocktails and pour them from each stainless steel shaker.

Retail Category: Specialty Shops
Display Type: Permanent - Freestanding or Aisle Displays
Client: The Wella Corp.
Producer: Art Merchandising Inc., New York
Size of Run: 13,750
Comments: Designed for salons and spas, this display functions as a workstation as well as a product merchandiser so stylists can use Lifetex products when working on clients' hair.

Client: Hershey Foods Corp., Hershey, Pa.
Products Promoted: Reese's candy
Comments: This gravity-fed power wing was designed to merchandise newer Reese-Sticks product alongside the established Reese's Peanut Butter Cups product. Hinge closures made the unit easy to assemble and pack-out.
Introduction: December 2000
Size of Run: 6,000
Construction/Materials: 5-color with varnish on combined B-flute bleach-white board
P-O-P Company: Triangle Display Group, Philadelphia

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc.(lenticular display, glorifiers, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
Guinness enhanced the red highlights on this neon sign to match the red coloring used on the Smirnoff Ice brand.

Competition, floor space and time are tight in the complicated but lucrative c-store arena.

Retail Category: Drugstores and Health Stores
Display Type: Permanent Counter Display
Client: Unilever of Mexico
Producer: Armo P-O-P, Mexico City
Size of Run: 625
Comments: The display enables Unilever-HPC products to be placed in a single space, unifying brand quality and image. A versatile, removable-shelf layout allows product to be easily organized and well stocked.

Retail Category: Specialty Shops/Services
Display Type: Freestanding - Permanent
Client: Pleasant Co.
Producer: Great Northern Corp., Racine, Wis.
Size of Run: 2,500
Comments: Although this corrugated display faces eight books, it features a small footprint for a floor display. A lug-on adds dimension to the four-color header.