Displays & Signs

Client: Scholastic Inc., New York
Introduction: April 2002
Number of displays: 6,300
Distribution: Bookstores nationwide
Construction/Materials: B-flute corrugated and film-laminated SBS
P-O-P company: The Display Connection Inc., Moonachie, N.J.

Retail Category: Supermarket: Food
Display Type: Freestanding: Temporary
Client: PepsiCo, Purchase, N.Y.
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 12,000
Comments: Recognizing that retailers routinely stack soft drinks in secondary locations, PepsiCo developed this lightweight but extremely durable stacker to help keep product organized and provide an additional branding opportunity.

Retail Category: Liquor
Display Type: Freestanding: Permanent
Client: Industrias Vinicolas Pedro Domecq S.A., Mexico City, D.F.
Producer: APTO Frank Mayer, Lomas de Bezares, Mexico
Size of Run: 280

Retail Category: Specialty Shops/Services
Display Type: Permanent Signage
Client: Epiphone Guitar, Nashville, Tenn.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 100
Comments: The Epiphone neon program consisted of an acoustic guitar and two electric guitar signs. Each was made of red, white and blue neon tubing and could be hung from the ceiling or mounted to a wall.

Retail Category: C-stores
Display Type: Counter: Temporary
Client: Pfizer Consumer Healthcare, Morris Plains, N.J.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 116,000
Comments: Scheduled for a reorder of 48,000, this counter unit for Listerine PocketPaks was a part of one of the most successful product launches in Pfizer history. The display's small footprint adds to a quick dollar turn.

Retail Category: Home Centers &Hardware
Display Type: Freestanding: Permanent
Client: Bruce Hardwood Floors, Dallas
Producer: Harbor Industries Inc., Grand Haven, Mich.
Size of Run: 2,600
Comments: Sales of the Bruce hardwood flooring shown on this display exceeded expectations by 25% in four months. The plastic, vinyl and metal construction offers modularity, while the arch lighting enhances visual excitement.

Permanent signage for Xbox includes these neon and backlit signs.
Producer: Everbrite Inc., Greenfield, Wis.

Client: Pepsi-Cola Caribbean, San Juan, Puerto Rico
Introduction: August 2002
Number of displays: 1,000
Distribution: Supermarkets in the Dominican Republic
Construction/Materials: Matrix terrycloth
P-O-P company: 3 Strikes Activation, Stamford, Conn.
Comments: These hanging terrycloth towel/banners serve both as in-store displays and prized collectibles to Sammy Sosa fans in his homeland Dominican Republic.