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Displays & Signs

  • Game Boy Advance Shelf Display

    Retail Category: Mass Merchants
    Display Type: In-line, Gondola or On-shelf Displays
    Client: Nintendo of America Inc.
    Producer: Frank Mayer & Associates Inc., Grafton, Wis.
    Size of Run: 2,205
    Comments: One of several displays created for the launch of Game Boy Advance, this version was placed in stores before the launch date in order to create early interest. An injection-molded rubber arm gives the display flexibility, while AC power and durable construction ensure the game stays functional in stores.
    Game Boy Advance Shelf Display
  • Shake It Up Baileys Backbar

    Retail Category: Eating & Drinking Establishments
    Display Type: Countertop - Permanent
    Client: UDV-North America
    Producer: Newday Communications, Norwalk, Conn.
    Comments: Baileys developed new drink recipes to appeal to a younger target audience and expand usage. The acrylic display showcased five different drink recipes on back while making it easy for bartenders to pre-mix cocktails and pour them from each stainless steel shaker.
    Shake It Up Baileys Backbar
  • Wella Lifetex Display

    Retail Category: Specialty Shops
    Display Type: Permanent - Freestanding or Aisle Displays
    Client: The Wella Corp.
    Producer: Art Merchandising Inc., New York
    Size of Run: 13,750
    Comments: Designed for salons and spas, this display functions as a workstation as well as a product merchandiser so stylists can use Lifetex products when working on clients' hair.
    Wella Lifetex Display
  • ReeseSticks Power Wing

    Client: Hershey Foods Corp., Hershey, Pa.
    Products Promoted: Reese's candy
    Comments: This gravity-fed power wing was designed to merchandise newer Reese-Sticks product alongside the established Reese's Peanut Butter Cups product. Hinge closures made the unit easy to assemble and pack-out.
    Introduction: December 2000
    Size of Run: 6,000
    Construction/Materials: 5-color with varnish on combined B-flute bleach-white board
    P-O-P Company: Triangle Display Group, Philadelphia
    ReeseSticks Power Wing
  • Smirnoff Ice Plasma

    Product: Smirnoff Ice malt beverage
    P-O-P companies: Network Display Inc.(lenticular display, glorifiers, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
    Introduction: January 2001
    Display set-up: Field and retail staffs
    Guinness enhanced the red highlights on this neon sign to match the red coloring used on the Smirnoff Ice brand.
    Smirnoff Ice Plasma
  • Cashing in on Convenience

    Competition, floor space and time are tight in the complicated but lucrative c-store arena.
  • Aspirina Counter Display

    Retail Category: Drugstores and Health Stores
    Display Type: Permanent Counter Display
    Client: Unilever of Mexico
    Producer: Armo P-O-P, Mexico City
    Size of Run: 625
    Comments: The display enables Unilever-HPC products to be placed in a single space, unifying brand quality and image. A versatile, removable-shelf layout allows product to be easily organized and well stocked.
    Aspirina Counter Display
  • MatchBox Books Floor Display

    Retail Category: Specialty Shops/Services
    Display Type: Freestanding - Permanent
    Client: Pleasant Co.
    Producer: Great Northern Corp., Racine, Wis.
    Size of Run: 2,500
    Comments: Although this corrugated display faces eight books, it features a small footprint for a floor display. A lug-on adds dimension to the four-color header.
    MatchBox Books Floor Display
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