Displays & Signs

Retail Category: Sporting Goods/Toys/Pets
Display Type: Freestanding: Permanent
Client: Wilson Sporting Goods, Chicago
Producer: Cormark Inc., Elk Grove Village, Ill.
Size of Run: 5,500
Comments: iWound golf displays include panels that explain the four-stage ball manufacturing process.

Retail Category: Sporting Goods/Toys/Pet
Display Type: Freestanding: Permanent
Client: Iams Co., Dayton, Ohio
Producer: NYSCO Products LLC, Bronx, N.Y.
Size of Run: 2,500
Comments: Many retailers requested additional displays for multiple placements during the product launch of Healthy Extras dog biscuits. The permanent racks could also be used for other Eukanuba products.

Product: Little Debbie Stars & Stripes snack cakes and brownies
P-O-P companies: KK&A Integrated Retail Marketing (design), Chicago: Paradigm Printing Co. (production), Dalton, Ga.
Distribution: Supermarkets, mass merchants and drugstores
Introduction: April 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Distributors
Retailers could make their display presentations larger by using multiple header cards and base wrap.

Client: Colgate-Palmolive Co., New York
Introduction: May 2002
Number of displays: 4,000
Distribution: Mass merchants, drugstores
Construction/Materials: Litho-mounted corrugated, die-cut foam product locators in trays
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Comments: "The Powerpuff Girls" from Cartoon Network are featured on displays for Colgate's line of toothbrushes and pastes.

Retail Category: Specialty Shops/Services
Display Type: Temporary Graphics
Client: Club Med, Coral Gables, Fla.
Producer: Array Marketing Group, Los Angeles, Thomson-Leeds Division
Size of Run: 1,200
Comments: This cost-effective program utilized Club Med vacation photos and was designed to gain exposure in travel agencies while using no floor space.

Retail Category: Drugstores/Health Stores
Display Type: Endcaps & Power Wings
Client: Colgate-Palmolive Co., New York
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 3,000
Comments: A simple design allowed for easy set-up at retail for this flexo-printed corrugated Colgate display. Callout copy reinforced the benefits of using a battery-operated toothbrush.