Displays & Signs

Client: Colgate-Palmolive Co., New York
Introduction: May 2002
Number of displays: 4,000
Distribution: Mass merchants, drugstores
Construction/Materials: Litho-mounted corrugated, die-cut foam product locators in trays
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Comments: "The Powerpuff Girls" from Cartoon Network are featured on displays for Colgate's line of toothbrushes and pastes.

Retail Category: Specialty Shops/Services
Display Type: Temporary Graphics
Client: Club Med, Coral Gables, Fla.
Producer: Array Marketing Group, Los Angeles, Thomson-Leeds Division
Size of Run: 1,200
Comments: This cost-effective program utilized Club Med vacation photos and was designed to gain exposure in travel agencies while using no floor space.

Retail Category: Drugstores/Health Stores
Display Type: Endcaps & Power Wings
Client: Colgate-Palmolive Co., New York
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 3,000
Comments: A simple design allowed for easy set-up at retail for this flexo-printed corrugated Colgate display. Callout copy reinforced the benefits of using a battery-operated toothbrush.

Retail Category: Specialty Shops/Services
Display Type: In-line, Gondola or On-shelf
Client: J. D'Addario & Co., Farmingdale, N.Y.
Producer: Catalano Design, Boston
Comments: Designed to exhibit various sizes of Vandoren saxophone and clarinet reeds, this modular display system helps control inventory. Retailers can attach units together and use them on a counter or mount them on slatwall or pegboard. With no comparable display system available for reeds, J. D'Addario has an advantage over its competition, according to the entrant company.

Product: Scuba equipment
Number of displays: 300 of each
P-O-P company: Concept Designs Inc., Mountain View, Calif.
Distribution: Specialty shops
Introduction: April 2002
Duration: Semipermanent
Construction: Brushed aluminum
Display set-up: Retail staff
SCUBAPRO/UWATEC has introduced three brushed-aluminum displays that can be used as countertop or slatwall pieces. The units merchandise the company's swim mask, snorkel and regulator.

Client: Scholastic Inc., New York
Introduction: April 2002
Number of displays: 6,300
Distribution: Bookstores nationwide
Construction/Materials: B-flute corrugated and film-laminated SBS
P-O-P company: The Display Connection Inc., Moonachie, N.J.