Displays & Signs

A Profile of John Brock, Director of Store Planning, Babies "R" Us

Client: La Prairie Inc., New York
Products Promoted: Cosmetics line
Comments: Designed to both test and glorify the product, this countertop display features seven modular components and 10 removable drawers and caddies.
Introduction: August 2000
Size of Run: 400
Construction/Materials: Acid-etched, powder-coated metal, laser-cut mirror and PETG, injection-molded parts
P-O-P Company: Nikles Design Corp., Baldwin, N.Y.

Product: Bayer Corp. Advantage flea control for cats and dogs
Number of displays: 2,000
P-O-P companies: Stephens & Associates Advertising (design), Overland Park, Kan.; Kansas City Poster and Display (manufacture), Kansas City, Mo.
Distribution: Targeted veterinary clinics nationwide
Introduction: May 2001
Duration: Permanent
Construction: Litho printed and mounted on 50-pt. SBS board; battery-operated clock
Display set-up: Bayer sales representatives

Amurol Launches "Apples in Autumn" Promotion

Client: Estee Lauder Companies, New York
Products Promoted: False eyelashes
Comments: Creative use of inexpensive materials used in this display produced the look of a permanent countertop display at the cost of a temporary display.
Introduction: May 2001
Size of Run: 900
Construction/Materials: Die-cut E-flute corrugated, wire-cut EPS foam, thermoformed high-impact styrene, litho printing with gloss UV laquered SBS wraps
P-O-P Company: Triangle Display Group, Philadelphia

Client: Bourjois Paris, New York
Products Promoted: Cosmetics
Comments: These installations were designed to create brand awareness for a major European cosmetics company in U.S. department stores.
Introduction: October 2000
Size of Run: 210
Construction/Materials: Acrylic, polyurethane foam, styrene, cardstock
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division