Displays & Signs

Client: The Gillette Co., Boston
Introduction: February 2002
Number of displays: 10,000
Distribution: Supermarkets, mass merchants, drugstores
Construction/Materials: Six-color litho, corrugated, SBS, injection-molded and vacuum-formed styrene
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Comments: Disney licensed its characters to Gillette for the Oral-B Stages toothbrush and toothpaste line. The floorstand's wing features Disney characters that invite consumers to "Bring the fun of Disney to brushing!"

Retail Category: Eatinq/Drinkinq Establishments
Display Type: Counter: Permanent
Client: The Absolut Spirits Co., New York
Producer: G2 New York, New York
Size of Run: 12,575
Comments: Each compartment on this tray includes a spherical pivoting lid. When the lid is opened, a miniature Absolut bottle shape appears on the side of the lid.

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Temporary
Client: The Dow Chemical Co., Marietta, Ga.
Producer: The Dow Chemical Co., Marietta, Ga.
Size of Run: 10,000
Comments: With a goal to sell $3 million worth of product within six months, this display launch exceeded expectations by selling $4.5 million worth of sealant within 4 months. As a result, Home Depot increased allocated floor space to accommodate a 144-can quarter-pallet display.

Retail Category: Department/Specialty: Cosmetics & Fragrances
Display Type: Counter: Permanent
Client: Aveda, Minneapolis
Producer: AG Industries, Cleveland
Size of Run: 2,800
Comments: This display, launched in conjunction with Earth Day 2002, utilizes environmentally friendly materials to showcase its Indigenous products. The graphic panel is interchangeable and the literature housed in the display is about the products and the company's plan to donate a percentage of the sales proceeds to environmental organizations.

Retail Category: Electronics/Entertainment
Display Type: Permanent Signage
Client: Nintendo of America Inc., Redmond, Wash.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 260
Comments: To add a dynamic visual within a competitive retail environment, this GameCube sign layered a screenprinted background and argon neon to enhance the "GameCube" copy. The cube logo is printed on PETG and backlit with an argon tube.