Displays & Signs

Weapons for a Sonic Assault

Client: Clairol Inc., Stamford, Conn.
Products Promoted: Hair coloring
Comments: This oversized standee (25 inches wide by 70 inches tall) was designed for placement in movie theater lobbies away from the competitive clutter of the retail environment. The hair coloring line was promoted in conjunction with a national sweepstakes to win a trip to the premier of "Legally Blonde."
Introduction: April 2001
Size of Run: 225
Construction/Materials: Large-format, four-color litho mounted on E-flute corrugated, hand-glued supports

Product: SeaLife ReefMaster camera
Number of displays: 900
P-O-P company: Taurus Display Corp., Cherry Hill, N.J.
Distribution: Diving equipment and photography retailers
Introduction: 1999, with ongoing display revisions
Duration: Permanent
Construction: E- and B-flute corrugated, four-color litho
Display set-up: Retail staff
Pedestal displays for Pioneer Research's SeaLife camera help customers see how the camera slides out of its protective casing for use on land.

Client: Coty Inc., New York
Product Promoted: Aspen Discovery fragrance
Comments: These countertop displays were designed to help reposition the brand from an active, sport cologne to a serene, spiritual fragrance.
Introduction: March 2000
Size of Run: 25,000
Construction/Materials: Injection molding, lithography
P-O-P Company: Mechtronics, White Plains, N.Y.

Retail Category: Eating & Drinking Establishments
Display Type: Temporary Graphics
Client: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 3,150
Comments: Vacuum-forming and bright graphics provide a 3-D effect to what would have been a regular banner. The wall display commemorates Mardi Gras and the Bud family of beer involvement with the celebration.