Displays & Signs

Client: Scholastic Inc., New York
Introduction: April 2002
Number of displays: 6,300
Distribution: Bookstores nationwide
Construction/Materials: B-flute corrugated and film-laminated SBS
P-O-P company: The Display Connection Inc., Moonachie, N.J.

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Temporary
Client: Microsoft Corp., Redmond, Wash.
Producer: IDL Merchandising Solutions, Pittsburgh
Size of Run: 1,680
Comments: Stimulating litho-printed graphics attracted customers to this display, while its use of corrugated with custom liner kept costs within budget.

Retail Category: Drugstores/Health Stores
Display Type: Counter: Permanent
Client: The Gillette Co., Boston
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 2,650
Comments: Designed for the pharmacy department in Eckerd stores, this display for Duracell Easy Tab hearing aid batteries utilizes a system of icons on the peghooks for easy shopability.

Retail Category: Electronics/Entertainment
Display Type: Counter: Permanent
Client: Sony Corp., Park Ridge, N.J.
Producer: Design Display Group Inc./Bagby & Co., Carlstadt, N.J.
Size of Run: 3,000
Comments: To promote the DVD Dream System as a surround sound system with all parts included in the package, this display simulates a package opening up with an actual working sample tucked inside.

Retail Category: Supermarket: Food
Display Type: Freestanding: Permanent
Client: Anheuser-Busch Inc., St. Louis
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 425
Comments: With its "dive into summer" theme, this display was part of a national integrated marketing campaign that included television ads. The four-foot-square dock was eye-catching at retail and could hold heavy stacks of beer cases.

Permanent signage for Xbox includes these neon and backlit signs.
Producer: Everbrite Inc., Greenfield, Wis.