Displays & Signs

Retail Category: Supermarket: Non-Food Items
Display Type: Freestanding: Temporary
Client: World Kitchen Inc., Elmira, N.Y.
Producer: Packaging Corp. of America, Lancaster, Pa.
Size of Run: 500
Comments: "Grilla Jo" features red flashing eyes behind his sunglasses to help attract attention. Sales from the grilling accessories display have been better than anticipated and retailer interest was higher than expected, according to the contest entry form.

Retail Category: Department/Specialty: Cosmetics & Fragrances
Display Type: Counter: Permanent
Client: Lancome, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 2,440
Comments: With the simple goal of glorifying the product's palette of colors in a fun and youthful way, this display supported the launch of Juicy Tubes, one of Lancome's most successful programs of the year.

Retail Category: Liquor
Display Type: Freestanding: Temporary
Client: Colangelo Synergy Marketing, Darien, Conn.
Producer: Marin's USA, Norwalk, Conn.
Size of Run: 33,000
Comments: This case stacker simply pops open and is ready for use. The ease of set-up helped place the new brand in stores during the competitive summer season.

Retail Category: C-stores
Display Type: Freestanding: Temporary
Client: Pepsi-Cola Co., Purchase, N.Y.
Producer: Triangle Display Group, Philadelphia
Size of Run: 5,000
Comments: This floorstand was designed to generate trial of new Starbucks Doubleshot. The displays hold seven cases of product in a compact footprint designed to fit within tight c-store environments.

Product: Venom Energy Drink
Number of displays: 10,000 suction racks, 5,000 cooler door signs
P-O-P companies: Display Technologies, College Point, N.Y. (suction racks); Mechtronics Corp., White Plains, N.Y. (cooler door signs)
Distribution: C-stores and supermarkets nationwide
Introduction: January 2002
Duration: Permanent
Construction: Injection-molded and vacuum-formed plastic
Display set-up: Snapple distributors
Distortion-printed cooler door signs helped Snapple create a buzz during the Venom product launch.

Client: Federal-Mogul Corp., Southfield, Mich.
Product: Car headlamps
Size of run: 2,000
Distribution: Automotive, mass merchants
Introduction: September 2002
Duration: Temporary
Construction/Materials: Litho-mounted corrugated
Dimensions (H x W x D): 24" x 12" x 12"
Weight: 8 pounds
Producer: Visual Marketing Inc., Chicago

Client: Jim Beam Brands, Deerfield, Ill.
Introduction: June 2002
Number of displays: 145
Distribution: Off-premise accounts nationwide
Construction/Materials: MDF with wood grain laminate, screenprinted graphics
P-O-P company: Chicago Show Inc., Northfield, Ill.
Comments: A sports locker theme and "ESPN the Magazine" graphics leverage Jim Beam's association with team sports.

Client: Disney Consumer Products Global Toys, Burbank, Calif.
Introduction: August 2002
Number of displays: 700
Distribution: Toys "R" Us stores
Construction/Materials: Plastic, metal, chipboard, screenprinting
P-O-P company: Diam International, Woodside, N.Y.
Comments: Disney licensed its Disney Princess brand to a variety of toy manufacturers, including Hasbro, Mattel, Creative Design and Hauck, and created supporting P-O-P materials to create a destination area for the brand in Toys "R" Us stores.