Displays & Signs

Client: Upper Canada Soap & Candle Makers, Mississauga, Ontario
Products Promoted: Fruit Frappe lotions
Comments: Designed to launch a complete line of lotions, this metal and wire unit features a soft chrome finish that lets the product colors speak for themselves. An attractive Sintra header creates a highly visible, colorful presence at retail.
Introduction: August 2000
Size of Run: 500
Construction/Materials: Metal tube frame, powder-coated wire, wood inserts, Sintra header

Best Buy Co., Minneapolis, boosted video sales with a shipper display placed in 400 of its stores. "Tony Hawk's Trick Tips," a video and DVD about skateboarding from renowned skateboard champion Tony Hawk, was featured in a shipper holding 36 VHS tapes and 12 DVDs. "Our objective was to have a high-impact presentation of the product in order to promote a sweepstakes for Tony Hawk We are enjoying excellent results with the display in that our sales have exceeded our expectations by over 25%," says Cindy Springer, marketing manager for Red Line Entertainment, a division of Best Buy.

Client: Maybelline Inc., New York
Products Promoted: Lip polish
Comments: The product cartridge on this display can be rotated upside down to begin "lava-lamp" movement of the colorful flavoring suspended in the clear lip gloss of the product. Although the tray is designed to keep product from falling out, the lip gloss is still easily removed.
Introduction: October 2000
Size of Run: 12,000
Construction/Materials: Lithography, chip board supports, vacuum-formed and fabricated PETG cartridge, hot-stamped scent names

Product: Tetley's English Ale
Number of displays: 2,500
P-O-P company: The Strive Group/Pride Container Corp., Chicago
Distribution: Off-premise liquor and grocery stores
Introduction: January 2001
Duration: Temporary
Construction: Litho-mounted corrugated; acrylic rod; battery-operated motor
Display set-up: Wholesalers
Floorstands for Barton Beers' Tetley's English Ale employ a battery-operated motion device that creates the illusion of beer flowing from the can to the glass.

Client: La Prairie Inc., New York
Products Promoted: Cosmetics line
Comments: Designed to both test and glorify the product, this countertop display features seven modular components and 10 removable drawers and caddies.
Introduction: August 2000
Size of Run: 400
Construction/Materials: Acid-etched, powder-coated metal, laser-cut mirror and PETG, injection-molded parts
P-O-P Company: Nikles Design Corp., Baldwin, N.Y.

Product: Bayer Corp. Advantage flea control for cats and dogs
Number of displays: 2,000
P-O-P companies: Stephens & Associates Advertising (design), Overland Park, Kan.; Kansas City Poster and Display (manufacture), Kansas City, Mo.
Distribution: Targeted veterinary clinics nationwide
Introduction: May 2001
Duration: Permanent
Construction: Litho printed and mounted on 50-pt. SBS board; battery-operated clock
Display set-up: Bayer sales representatives

A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail.