Displays & Signs

Client: Fromm International, Northbrook, Ill.
Product: Shears
Size of run: 250
Distribution: Beauty supply outlets
Introduction: September 2002
Duration: Permanent
Construction/Materials: Powder-coated metal, injection-molding, PETG
Dimensions (H x W x D): 26" x 9" x 12"
Weight: 20 pounds
Producer: Visual Marketing Inc., Chicago

Client: Foster Grant, Smithfield, R.I.
Introduction: August 2001
Number of displays: 2,500
Distribution: Mass merchants, drugstores
Construction/Materials: Injection molding, thermoforming, extrusions, acrylic, melamine and printed graphics.
P-O-P company: PCL, Lincoln, R.I.
Comments: Foster Grant utilized licensed images of Jeff Gordon and Cindy Crawford to promote its line of sunglasses with cases.

Retail Category: C-Stores
Display Type: Counter: Permanent
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 40,000
Comments: The die-cut aluminum body of this display was cost-effective and smooth for safe consumer interaction. The vacuum-formed gold dome offered an "old world" quality to both the display and the Camel Turkish Gold brand.

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Temporary
Client: Microsoft Corp., Redmond, Wash.
Producer: Norton Lantz & Low, Seattle
Size of Run: 3,900
Comments: The "bliss" XP desktop graphics reinforce the XP brand. A die-cut foamboard body with a plastic base and styrene/PETG tip-ons showcases the Windows XP logo.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Temporary
Client: L'Oreal Canada, Montreal, Canada
Producer: Techno P.O.S. Inc., Quebec, Canada
Comments: A unique structure and vibrant graphics complemented the trendy imagery on this display which promoted the innovation of the hair care brand. The large 3-D FX logo at the base also called attention to the display and product line.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Maybelline, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 18,000
Comments: This vacuum-formed display earned 100% sell through and generated a high level of reorders, making the Wetshine Lip launch one of the best for Maybelline in 2002.

Product: Green Berry Rush Hawaiian Punch
P-O-P companies: Latitude, Dallas; Mosaic Relevance Marketing, Addison, Texas; Michael Cory Design, Dallas
Distribution: C-stores and supermarkets
Introduction: April 2002
Duration: Temporary
Construction: Paperboard, vinyl
Display set-up: Retail staff

Client: Bayer Corp., Consumer Care Division, Elkhart, Ind.
Introduction: December 2001
Number of displays: 10,000
Distribution: Supermarkets, drugstores, mass merchants
Construction/Materials: Corrugated
P-O-P company: Smurfit-Stone Display Group, Jackson, Wis.
Comments: This gravity-feed floorstand showcases Bayer's longstanding ties to the Flintstones. Off-shelf display has been known to lift sales of the children's vitamins by up to 150%.

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Temporary
Client: Buena Vista Home Entertainment, Burbank, Calif.
Producer: Smurfit-Stone Container Corp., Chicago
Size of Run: 7,400
Comments: A motion-activated sound chip simulates a clock striking midnight in an effort to recreate Disney's magic in-store. The multi-layered visuals were easy to attach to the display, thus ensuring high retailer compliance.