Displays & Signs

Client: Coty Inc., New York
Product Promoted: American Original fragrance
Comments: Modular design, efficient use of tooling and injection-molded parts enabled cost-effective production of these countertop units designed to launch Coty's American Original fragrance by Stetson.
Introduction: December 2000
Size of Run: 9,140
Construction/Materials: Injection-molded styrene, brushed aluminum decorative trim
P-O-P Company: Mechtronics, White Plains, N.Y.

Client: Unilever HPC, New York
Product Promoted: Lotion
Comments: Open trays and clear product chutes enhance product visibility in this display designed to launch Caress lotion.
Introduction: March 2000
Size of Run: 28,000
Construction/Materials: Corrugated, flexography, lithograpy, PVC
P-O-P Company: Advertising Display Company, Lyndhurst, N.J.

Client: Estee Lauder Companies, New York
Products Promoted: Prescriptives foundation
Comments: This tester was updated to fit within a new counter look.
Introduction: Fall 2000
Size of Run: 1,000
Construction/Materials: Aluminum-clad acrylic, laser-cut clear and frosted acrylic, injection-molded trays
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.

Product: ICEE frozen drinks
P-O-P company: Levine Advertising, Prairie Village, Kan.
Distribution: Convenience stores, mass merchants and other ICEE retailers nationwide
Introduction: March 2001
Duration: Temporary
Construction: Cardstock, litho printing
Display set-up: Retail staff
Edgy graphics and fun imagery on this easel call attention to ICEE's "Scooter a Day Giveaway" promotion.

Client: Amurol Confections, Yorkville, Ill.
Size of Run: 6,500
Producer: Pride Container Corp./The Strive Group, Chicago
Division: Temporary, Snack Products and Soft Drinks: Candy, Gum and Mints
Comments: Product bins designed to look like apple bushels helped to capture the feeling of fall and promote trial of Caramel Apple gum. The product bins can be used with the hexagonal base or on a countertop by themselves.

Client: Zia Natural Skincare, San Francisco
Products Promoted: Cosmetics
Comments: This durable wood display was designed to make a bold introduction for the national product launch.
Introduction: July 2001
Size of Run: 250
Construction/Materials: Finished Baltic birch veneer on MDF core
P-O-P Company: Vintage Wood, Sebastopol, Calif.