Displays & Signs

Client: Coty Inc., New York
Product Promoted: Aspen Discovery fragrance
Comments: These countertop displays were designed to help reposition the brand from an active, sport cologne to a serene, spiritual fragrance.
Introduction: March 2000
Size of Run: 25,000
Construction/Materials: Injection molding, lithography
P-O-P Company: Mechtronics, White Plains, N.Y.

Client: Estee Lauder Companies, New York
Products Promoted: Foundation
Comments: This countertop display enables customers to test new and existing Prescriptives foundation products.
Introduction: June 1999
Size of Run: 1,440
Construction/Materials: Anodized aluminum, clear acrylic, injection-molded trays
P-O-P Company: Array Marketing Group, Los Angeles, IDMD Design & Manufacturing Division

Client: Upper Canada Soap & Candle Makers, Mississauga, Ontario
Products Promoted: Fruit Frappe lotions
Comments: Designed to launch a complete line of lotions, this metal and wire unit features a soft chrome finish that lets the product colors speak for themselves. An attractive Sintra header creates a highly visible, colorful presence at retail.
Introduction: August 2000
Size of Run: 500
Construction/Materials: Metal tube frame, powder-coated wire, wood inserts, Sintra header

Best Buy Co., Minneapolis, boosted video sales with a shipper display placed in 400 of its stores. "Tony Hawk's Trick Tips," a video and DVD about skateboarding from renowned skateboard champion Tony Hawk, was featured in a shipper holding 36 VHS tapes and 12 DVDs. "Our objective was to have a high-impact presentation of the product in order to promote a sweepstakes for Tony Hawk We are enjoying excellent results with the display in that our sales have exceeded our expectations by over 25%," says Cindy Springer, marketing manager for Red Line Entertainment, a division of Best Buy.

Client: Maybelline Inc., New York
Products Promoted: Lip polish
Comments: The product cartridge on this display can be rotated upside down to begin "lava-lamp" movement of the colorful flavoring suspended in the clear lip gloss of the product. Although the tray is designed to keep product from falling out, the lip gloss is still easily removed.
Introduction: October 2000
Size of Run: 12,000
Construction/Materials: Lithography, chip board supports, vacuum-formed and fabricated PETG cartridge, hot-stamped scent names