Displays & Signs

Retail Category: Mass Merchants
Display Type: Retail - Account-Specific
Client: Eastman Kodak
Producer: Mechtronics, White Plains, N.Y.
Size of Run: 1,800
Comments: This mobile "pallet tower" with pre-packed PDQ trays meets all of Wal-Mart's merchandising requirements. Locking casters enable easy movement to key traffic areas within the store. Stores receiving the merchandisers posted an incremental 35% sell through compared to stores that didn't receive the unit.

Products: Sutter Home and Trinity Oaks wines
Introduction: 3,900 Sutter Home racks; 3,000 Trinity Oaks racks
P-O-P company: Aaardvark Aarmadillo Corp., Phoenix
Distribution: Supermarkets, liquor stores, club stores, drugstores
Introduction: April 2001
Duration: Permanent
Construction: Steel
Display set-up: Retail staff
A steel rack with chrome coating was introduced this year for Sutter Home wines. Its stepped-up design adds a sense of movement to the display.

Retail Category: Footwear Stores/Departments
Display Type: In-line, Gondola or On-shelf Displays
Client: AND 1
Producer: Crew Design Inc., Kent, Conn.
Size of Run: 1,500
Comments: AND 1's new basketball shoe is targeted at playground, high school and college basketball players. This slatwall display employs chain link fencing typically used on playgrounds to complement the shoe's aggressive, raw image.

Retail Category: Mass Merchants
Display Type: Retail - Account Specific
Client: The Procter & Gamble Co.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 1,000
Comments: A graphic panel on this endcap contains a before and after mirror used to simulate the effect new Crest Whitestrips dental whitening product could have on a customer's own teeth. Supporting graphics demonstrate the product's three-step application process.

Product: Outdoor hooks/Bird feeders
Number of displays: 50/30
P-O-P company: In-house staff
Introduction: May 2001/July 2001
Duration: Semipermanent
Construction: Spruce and pine/cedar
Display set-up: Retail staff
Whitehall Products' updated display for its Nature Hook products holds twice as much product as the previous version, in part due to the products' new clamshell packaging.

Retail Category: Supermarket/Grocery: Food Items
Display Type: Freestanding - Temporary
Client: Unilever
Producer: Smurfit-Stone Display Group, Richmond, Va.
Size of Run: 25,000
Comments: Designed to introduce new Ragu Express to younger, on-the-go consumers, this display can be used as a counter unit, floorstand or case stacker. Attention-grabbing graphics were designed to provide message continuity regardless of how the shippers/bases were oriented.

Retail Category: Supermarket/Grocery: Food Items
Display Type: Freestanding - Temporary
Client: Kraft North America
Producer: Oxford Innovations, Div. of Tim-Bar Corp., New Oxford, Penn.
Size of Run: 11,600
Comments: The milk carton shape of this Oreo cookie display helped Kraft gain incremental display space near the dairy aisle. Designed to introduce new Milk Changers Oreos, the display's four-color litho side panels can be updated for new product introductions.