Displays & Signs

Client: Buena Vista Home Entertainment, Burbank, Calif.
Producer: Design Phase Inc., Northbrook, Ill.
Comments: Vacuum-formed styrene movie reels and injection-molded 3-D lettering helped to create a bold presence for Kmart's movie department.

Retail Category: Supermarket: Food
Display Type: In-line, Gondola or On-shelf
Client: Madden Communications, Wood Dale, Ill.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 5,000
Comments: Kraft Foods wanted to create new merchandising vehicles for General Foods International Coffees products to secure secondary placements in-store. The displays needed to be permanent and space efficient.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Maybelline, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 18,000
Comments: Vacuum-formed in high-gloss styrene, this display holds the lipstick in cantilevered trays. A die-cut door opens to store tester pans.

Retail Category: C-stores
Display Type: Counter: Temporary
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 50,000
Comments: Retail acceptance of this space-saving counter display was excellent. It prominently featured the new Doral product, without being accessible to consumers.

Retail Category: Sporting Goods/Toys/Pet
Display Type: Interactive/Kiosks
Client: Toys "R" Us Inc., Paramus, N.J.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 350
Comments: The objective was to use an existing fabricated sheet metal design for an enclosure and turn it into a creative surround for an electronic scanner in-store. By using Geoffrey, the unit became an inviting friend who tells customers the price of items.

Retail Category: Home Centers & Hardware
Display Type: In-line, Gondola or On-shelf
Client: The Sherwin-Williams Co., Cleveland
Producer: Innovative Marketing Solutions Inc., Elk Grove Village, Ill.
Size of Run: 2,500
Comments: Installed in Sherwin-Williams stores nationwide, this display updated existing display components to keep costs down while creating a new color presentation. Sales of new Martha Stewart paints have been incremental without cannibalizing existing paint sales.