Displays & Signs

Product: Candies and gum
P-O-P company: Gamon International Inc., Elk Grove Village, Ill.
Distribution: Supermarkets, candy stores
Introduction: July 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Amurol Confections recently introduced three candy products to tie in with Nickelodeon's "Butt-Ugly Martians" cartoon show. Two are shown here and all are promoted in this prepacked floorstand.

Retail Category: Supermarket: Non-Food Items
Display Type: In-line, Gondola or On-shelf
Client: The Gillette Co., Boston
Producer: IDI Group, Ste-Anne-de-Bellevue, Quebec, Canada
Size of Run: 1,000
Comments: To help reduce theft of blade cartridges, this display was designed to make noise each time a cartridge is removed. By drawing attention in this way, the unit has been found to reduce theft significantly after numerous tests in stores.

Retail Category: Eating/Drinking Establishments
Display Type: Permanent Signage
Client: D.G. Yuengling & Son, Pottsville, Pa.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 645
Comments: A backlit eagle and neon combine to brightly illuminate the brand and provide readability from distances up to 250 feet. Sales of the brand are growing more than 10% annually.

Product: Dr Pepper 20-ounce bottles
Number of displays: 3,000
P-O-P company: What's the Big Idea?, Plano, Texas
Distribution: Convenience stores
Introduction: May 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Dr Pepper bottlers and regional sales managers
Marketers at Dr Pepper created this ceiling tile display to get extra attention for Dr Pepper in 20-ounce bottles and to pull the product away from the mainstream merchandising pieces in convenience stores.

Insight Express finds pet owners true to their brands, shoppers attuned to circulars