Displays & Signs

Retail Category: Supermarket/Grocery: Non-Food Items
Display Type: Freestanding - Temporary
Client: Dial Corp.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 6,000
Comments: Dial promoted its first scented oil warmer with this floorstand touting the product's on/off switch, a main point of differentiation against the competition.

Retail Category: Mass Merchants
Display Type: Retail - Account-Specific
Client: Eastman Kodak
Producer: Mechtronics, White Plains, N.Y.
Size of Run: 1,800
Comments: This mobile "pallet tower" with pre-packed PDQ trays meets all of Wal-Mart's merchandising requirements. Locking casters enable easy movement to key traffic areas within the store. Stores receiving the merchandisers posted an incremental 35% sell through compared to stores that didn't receive the unit.

Jim Beam Brands is targeting on-premise accounts with promotional programs that build on the personality and brand image of the company's products.

Products: Sutter Home and Trinity Oaks wines
Introduction: 3,900 Sutter Home racks; 3,000 Trinity Oaks racks
P-O-P company: Aaardvark Aarmadillo Corp., Phoenix
Distribution: Supermarkets, liquor stores, club stores, drugstores
Introduction: April 2001
Duration: Permanent
Construction: Steel
Display set-up: Retail staff
A steel rack with chrome coating was introduced this year for Sutter Home wines. Its stepped-up design adds a sense of movement to the display.

Retail Category: Footwear Stores/Departments
Display Type: In-line, Gondola or On-shelf Displays
Client: AND 1
Producer: Crew Design Inc., Kent, Conn.
Size of Run: 1,500
Comments: AND 1's new basketball shoe is targeted at playground, high school and college basketball players. This slatwall display employs chain link fencing typically used on playgrounds to complement the shoe's aggressive, raw image.