Displays & Signs

Retail Category: Home Centers & Hardware
Display Type: In-line, Gondola or On-shelf
Client: Broan-NuTone LLC, Hartford, Wis.
Producer: Diamond Marketing LLC, Mequon, Wis.
Size of Run: 800
Comments: This display was designed for an audience of licensed HVAC installers visiting independent distributor showrooms. A vacuum-formed PETG face provides a clear view of the HEPA filtration system inside the unit.

Retail Category: Eating/Drinking Establishments
Display Type: Motion, Light or Sound
Client: The Absolut Spirits Co., New York
Producer: G2 Worldwide for The Absolut Spirits Co., New York
Size of Run: 22,560
Comments: Each candle features suggested drinks corresponding to the Absolut brands. They provide bar and restaurant managers with table lighting while building brand awareness.

Product: Odwalla organic juices
Number of displays: 10,000 danglers, shelf strips and product talkers
P-O-P companies: ABG (danglers), Mira Loma, Calif.; Empire Screen Printing (shelf strips), Onalaska, Wis.; Graphic West Printing (product talkers), Stockton, Calif.
Distribution: Supermarkets, convenience stores, natural foods stores, universities and health clubs
Introduction: August 2002
Duration: Semipermanent
Display set-up: Odwalla direct store distributors

Client: Coty Canada Inc., Montreal, Quebec
Introduction: March 2002
Number of displays: 200
Construction/Materials: Clear vacuum-formed trays, one-color screenprinting
Distribution: Mass merchants, drugstores
P-O-P company: Techno P.O.S. Inc., Anjou, Quebec
Comments: Large visual areas on this display allowed the dominant blue color to stand out while the flowing curves added to the illusion of water. The display promoted the first fragrance line from Coty and Club Med.

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Permanent
Client: Philips Consumer Electronics, Atlanta
Producer: Rapid Displays, Chicago and Union City, Calif.
Size of Run: 410
Comments: This display led to sales results that indicated sell-through at 50% ahead of projections, according to the entrant company. Additional placement was achieved in four major national electronics retailers.

Retail Category: Stationery/Office/Gift
Display Type: Freestanding: Temporary
Client: Dayspring Cards, Siloam Springs, Ark.
Producer: Great Northern Corp. -Display Group, Racine, Wis.
Size of Run: 1,300
Comments: Providing a place to display the whole unique gift line was the goal of this display. The garden setting highlights the new line and is easy to assemble.

Retail Category: Liquor
Display Type: Freestanding: Permanent
Client: KYK Marketing, Louisville, Ky.
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Size of Run: 500
Comments: The objective of this permanent floor display was to promote Jack Daniel's through its popular association with the Jack & Coke mixed drink. By cross-merchandising both products, each gained a secondary location in the store.