Displays & Signs

Retail Category: Department Stores: Apparel & Fashion Accessories
Display Type: Counter Displays - Temporary
Client: Elle Eyewear
Producer: Charmant Inc., Sabae, Fukui, Japan
Size of Run: 1,000
Comments: A titanium-colored logo plate and bold red blocks provide a platform to introduce titanium releases of the Elle eyewear collection. Transparent blocks can be used either inside the body of the main display or arranged in front to provide retailers freedom of presentation.

Retail Category: Liquor Stores
Display Type: Motion, Light or Sound Displays
Client: Seagram Americas
Producer: Upshot, Chicago
Size of Run: 272
Comments: A 16-phase animated lenticular design highlights this display which simulates the movement of the Absolut label peeling from the bottle and landing on an adjacent rock. The image suggests the spontaneity of skinny-dipping.

Retail Category: Drugstores/Health Stores
Display Type: Counter Displays - Permanent
Client: General Nutrition Corp.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 4,200
Comments: Before this unit was produced, most customers weren't aware that GNC sold energy-enhancing products. Since its introduction, customers have been questioning store personnel about the products, which has spurred increased sales and prevented the category from being discontinued.

Client: Marine Optical, S. Easton, Mass.
Products Promoted: Gant Eyewear
Objective: The client wanted to achieve brand recognition in a highly competitive marketplace by creating a display that would appeal to many retailers and show the eyewear. The Gant Four-Piece display has a small enough footprint that it can be placed in a window, in a glass counter or on top of a counter.
Introduction: October 2000

Retail Category: Mass Merchants
Display Type: Freestanding - Permanent
Client: Inverness Corp. for Wal-Mart Stores
Producer: Top Down Merchandising LLC, Riverside, R.I.
Size of Run: 2,950
Comments: Featuring customizable merchandising space, this ear piercing station is also equipped with appropriate trash bins, arms-reach storage compartments, a slide out tray table, locked compartments and wheels for easy mobility.