Displays & Signs

Client: Kraft Foods, East Hanover, N.J.
Size of Run: 16,800
Production Date: March 2002
Producer: United Displaycraft, Des Plaines, Ill.
Comments: The shelves on this floorstand were designed to accommodate either boxed product or individual suspended packages. To ease set-up, the five shelves slip into position without any tools, and the upright attaches to the base in one easy step.

Client: IMS/Schwarz for Guinness UDV, Morton Grove, Ill.
Size of Run: 1,700
Production Date: January 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Liquor: Distilled Spirits
Comments: Four-sided columns support a simulated tile roof to create the look of an actual structure in-store. The columns feature a two-piece design that permits easy assembly and enhances durability.

Client: The Gillette Co., Boston
Size of Run: 245
Production Date: August 2002
Awards: Gold, Design of the Times 2003
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Semipermanent, Supermarket Retailer
Comments: This display allows the Brookshire chain to merchandise $450 worth of Gillette products for both men and women at the front of the store.

Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store.

Client: Shimano American Corp., Irvine, Calif.
Number of displays: 55
Construction: Steel
Distribution: Specialty sporting goods stores
P-O-P company: Concept Designs Inc., Mountain View, Calif.
Comments: This sturdy fitting bench also holds samples of Shimano clipless pedals. The brand name is prominently used to reinforce the company's image.

Client: Embotelladora Dominicana, Santa Domingo, Dominican Republic
Size of Run: 1,000
Production Date: July 2002
Producer: 3 Strikes Activation, Stamford, Conn.
Division: Temporary, Multinational
Comments: Dominican national sports hero Sammy Sosa is featured on this banner towel which shipped to retailers rolled around its own dowel. String was also provided for easy hanging.

Client: E. & J. Gallo Winery, Modesto, Calif.
Size of Run: 6,000
Production Date: December 2001
Producer: Vintage Wood, Sebastopol, Calif.
Division: Permanent, Liquor: Cordials and Wines
Comments: Constructed entirely of clear pine and Baltic birch plywood, this island display was attractive to retailers because it allowed them to cross-promote other products along with several cases of wine. The brand logo is visible from all four sides without "shouting" at consumers

Client: Nextel Communications, Reston, Va.
Size of Run: 1,500
Production Date: May 2002
Producer: Santa Cruz Industries, Santa Cruz, Calif.
Division: Permanent, Personal Telecommunications
Comments: Interchangeable feature cards and a phone cradle designed to hold several different phones help to lengthen this display's stay in stores. A retractable steel security cable attaches to the back of the phone to help deter theft.