Displays & Signs

Client: Capitol Records, Hollywood, Calif.
Size of Run: 2,100
Entrant: The Display Connection Inc., Moonachie, N.J.
Division: Temporary, Entertainment: Movies, Tapes, Records, CDs
Comments: This die-cut, four-sided column display takes up the same amount of space as typical CD displays but presents much more product on all four sides.

Client: Nabisco (a division of Kraft Foods), East Hanover, N.J.
Size of Run: 2,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, Supermarket Retailer
Comments: The holidays are a peak consumption period for baking nuts, but shelf space is often not sufficient to keep up with product demand. This display provides a cost-effective and attractive way to get additional inventory on the floor.

Client: The Gillette Co. -- Braun Division, Boston
Division: Permanent, Health Care: Dentifrices, Mouthwash and Oral Care Implements
Producer: Kendal King, Kansas City, Kan.

An article from the Journal of Retailing (Volume 78, Issue 2)

Products: Sealants and wood fillers
P-O-P companies: Packaging Corp. of America (house display), Cincinnati; St. Elizabeth Inc. (Easy Solutions rack), Little Falls, N.J.; K-Effs Inc. (putty rack), Columbus, Ohio; Marlin Wire (wood filler rack), Baltimore
Distribution: Hardware stores
Introduction: Spring 2001
Duration: Semipermanent and temporary
Construction: Wire, sheet metal, corrugated
Display set-up: Retail staff

Client: Wilson Sporting Goods, Chicago
Size of Run: 3,250
Producer: Cormark Inc., Elk Grove Village, Ill.
Division: Permanent Sports Equipment
Comments: One of several display formats created to highlight Wilson's new high-end golf clubs, this floorstand attempts to engage the buyer long enough to stop and pick up a club.

Client: Whitehall-Robins, Madison, N.J.
Size of Run: 275
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Health Care: First Aid and Pharmaceutical
Comments: Although this merchandising system was designed for a 3-foot facing in Kroger, the extrusions can be cut to length and the sidewall dividers are adjustable to fit a variety of store environments. Vacuum-formed bottle holders serve as literature pockets and a flip chart provides additional product information.