Displays & Signs

Client: Club Med, Coral Gables, Fla.
Size of Run: 1,200
Producer: Array Marketing Group, Los Angeles, Thomson-Leeds division
Division: Semi-Permanent, Services: Professional Services
Comments: The Brand-In-A-Box program highlights Club Med vacation destinations to consumers visiting travel agencies. The components can either be used as a collection or separately as standalone pieces.

Client: Dailey & Associates Advertising, West Hollywood, Calif.
Size of Run: 1,300
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Semi-Permanent, Transportation: Passenger Cars and Specialty Vehicles
Comments: This floorstand features a motion effect to educate consumers on the technical merits of the VTX motorcycle engine. The display was created to maintain excitement for the product launch until showroom models of the motorcycle were available.

Client: Lancome - USA, New York
Size of Run: 2,585
Producer: Diam POP Group, El Segundo, Calif.
Division: Semi-Permanent, Cosmetics: Testers
Comments: Stepped product platforms provide easy access to products, which seem to float over the acrylic base of this display.

Client: Samsung Electronics, Ridgefield Park, N.J.
Size of Run: 1,000
Producer: Array Marketing Group, Los Angeles, Thomson-Leeds division
Division: Permanent, Entertainment: Movies, Tapes, Records, CDs
Comments: Showcasing Samsung's digital audio player, this display can be used on a countertop or hung on slatwall.

Client: Stern Fragrances Inc., New York
Size of Run: 2,000
Producer: The Royal Promotion Group Inc., New York
Division: Permanent, Fragrances: Men's and Women's Fragrances
Comments: The elliptical design of these displays mimics that of the Phat Farm fragrance bottle. The tester was placed on a cord to enable easy testing while also preventing theft.

Client: Reckitt Benckiser, Wayne, N.J.
Size of Run: 7,500
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Grocery and General Merchandise: Paper Goods and Soap
Comments: The initial design of this display anticipated a subsequent change in bottle shape of the package. It accommodated both versions of the package while functioning as a floorstand, endcap, sidekick or as individual trays on shelves.

Client: Duracell, Boston
Comments: This endcap designed for CVS drugstores merchandises Duracell, Energizer and CVS brand batteries in one comprehensive display. The display garnered secondary placement in the front of the stores and helped to boost impulse sales of batteries, which are a high-margin item.
Introduction: July 2001
Size of Run: 4,200
Construction/Materials: Vacuum-formed and injection-molded plastic, metal, litho graphics, pegboard, peghooks
Distribution: CVS drugstores nationwide

Product: Power Distance golf balls
Number of displays: 2,000 floorstands, 1,000 hanging mobiles, 2,000 windows decal kits
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Off-course specialty golf shops and sporting goods stores
Introduction: January 2002
Duration: Semipermanent
Construction: Corrugated body with foamboard wings; litho printing
Display set-up: Retail staff