Displays & Signs

Client: Wilson Sporting Goods Co.
Introduction: March 2003
Producer: Shorewood Display, Thorofare, N.J.
The floorstand for the Wilson Jack line can stand alone or be used in a grouping of displays.

Asics Tiger Corp. launched a modular merchandising system for its line of accessories and apparel. The goal is to create themed environments within retail layouts and educate consumers about the technical elements of the products.
Producer: The Carlson Group, Portland, Ore.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: April 2002
Number of displays: 756 (18-club display); 496 (36-club display)
Construction: Aluminum, ABS, mild steel
Distribution: Nationwide in sporting goods stores and golf stores
P-O-P company: NIR Inc., Portland, Ore.
Comments: The launch of these displays helped Cobra Golf move from a 1.7% market share to a 17.7% market share in one year. Cobra released the 18-club freestanding display for stores tight on space. The 36-club display allowed for maximum exposure.

Client: Red Wing Shoes, Red Wing, Minn.
Size of Run: 750
Production Date: November 2002
Awards: Gold, Design of the Times 2003
Producer: Meridian Display & Merchandising, St. Paul, Minn.
Division: Temporary, Personal
Products and Accessories: Footwear

Client: Skechers USA, Manhattan Beach, Calif.
Size of Run: 250
Production Date: September 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Personal Products: Footwear
Comments: Skechers launched the "Somethin' Else" campaign in summer 2002 to target trendy young women and teens. A silhouette of a shopper with a bag emphasizes the brand's fun fashion and shopping message.

Client: Sony Electronics, Park Ridge, N.J.
Size of Run: 735
Production Date: July 2002
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Semi-Permanent, Entertainment: Home Entertainment
Comments: Consumers can personalize the look of the Sony Psyc DVD player by downloading designs from the Sony Web site. Like the product, the display was designed to stand out from more typical black, silver and gray DVD players.

Client: Anheuser-Busch, St. Louis
Size of Run: 1,800
Production Date: July 2002
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Beer: Off-Premise, Illuminated or Motion
Comments: Sparkling holographic laminates are used to create an exploding effect on the blue background of this sign. The sign is a re-creation of the Bud Light logo and packaging.

Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles.

This unit, created for golf retail stores, was initially shipped out prior to the start of the golf season. By creating a reusable unit, the retailer could stock from inventory and move additional volume.

• Uniquely shaped trays. The specific shape of the trays, which fold into place, was designed to hold only the product to be sold.
• Three-sided visibility. Product can be stocked from three sides, maximizing space and giving the unit more visibility.