Displays & Signs

This floorstand/power wing for the Lotrimin Ultra launch features Mylar holographic foil and a clear acrylic foot with a flashing red LED mounted over it for a 3-D look.
Producer: Alliance Display & Packaging, Winston-Salem, N.C.

Client: Schieffelin & Somerset, New York
Introduction: February 2002
Distribution: Restaurants and retail accounts
Size of Run: 300
Construction/Materials: Stained and lacquered hardwood base, six engraved product plates, brass handles
P-O-P company: Flair Inc., Bronx, N.Y.
Comments: This back-bar and retail display consolidates Schieffelin & Somerset's six classic malts in one convenient display.

Client: Barton Brands Ltd., Chicago
Introduction: Winter 2001
Size of Run: 3,500
Construction/Materials: Injection-molded plastic, screenprinted styrene, LEDs
P-O-P Company: Visual Marketing Inc., Chicago
Comments: Bright blue LEDs flash intermittently on this display to simulate lightning, a fitting effect for a vodka named after Thor, the god of thunder. Three D cell batteries power the display continuously for a year.

Client: Johnson & Johnson Consumer Companies Inc., Skillman, N.J.
Comments: The slim profile of this "outpost" display greatly increased placement options, as retailers could hang it from an available rack wherever they had room. Large spaces for each compartment helped to prevent shadowing of the product and increased accessibility.
Introduction: November 2001
Size of Run: 1,500
Construction/Materials: Two-color direct printing, SBS, corrugate
P-O-P company: Smurfit-Stone Display Group, Cincinnati

Client: Microsoft Corp., Redmond, Wash.
Size of Run: 1,855
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Entertainment: Non-Interactive, Non-Motion, Non-Illuminated
Comments: The can on this floorstand features four-color litho printing on a curved sheet of prismatic film that adds an otherwordly "alien" effect. Multiple lug-ons provide added dimension.

Client: Puig USA, New York
Size of Run: 8,600
Producer: The Royal Promotion Group Inc., New York
Division: Temporary, Fragrances: Women's Perfumes
Comments: All of the elements in this display program were printed on matched silver foil to give them a more dimensional look and attract the attention of a younger audience. The banner, diptych and cubes were offered to give retailers a variety of display options.

Client: Momentum, St. Louis
Size of Run: 500
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Semi-Permanent, Home and Garden: Lawn and Garden Supplies
Comments: A motion sensor on this display triggers a 15-second discussion between two talking weeds. The weeds also move up and down to draw additional attention.