Displays & Signs

Client: Acushnet Co., Fairhaven, Mass.
Introduction: February 2003
Number of displays: 1,600
Construction: Vacuum-formed plastic, metal frame and header support poles, routed acrylic, wood base support, hot stamping, two-sided litho riser
Distribution: Off-course stores
P-O-P company: Mechtronics Corp., White Plains, N.Y.

Client: Schieffelin & Somerset, New York
Size of Run: 1,375
Production Date: May 2002
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Liquor: Distilled Spirits - Illuminated or Motion
Comments: Encasing a molded replica of the bottle in ice helped to reinforce holiday spirit and remind consumers that champagne is best served chilled. Components included a rotationally molded acrylic globe, vacuum-formed PETG brand medallions and an injection-molded bottle.

Client: L'Oreal, New York
Size of Run: 6,700
Production Date: June 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Hair and Skin Care: Skin Care Products
Comments: To help consumers select the right products for their skin type, the front panel on this display uses sliding indicators to select a skin type. Once selected, a window opens to display product information for that skin type. The display is updatable and can be adapted to new launches. A magnet secures the unit on the shelf.

Client: Pep Boys, Philadelphia
Size of Run: 630
Production Date: January 2002
Producer: The P-O-P Shop, Berlin, N.J.
Division: Permanent, Transportation: Automotive Aftermarket
Comments: A flashing LED simulates the spark on a Bosch spark plug, a brand Pep Boys recommends and backs with their "satisfaction guaranteed" program. An LED counter card and floor cling were also included in the campaign.

Product: Natural American Spirit cigarettes
Number of displays: 10,000 easel-back counter units
P-O-P company: Consortium Cos. (displays), Florence, Ky. and VinCenzo International (packaging), Chicago
Distribution: C-stores, independent supermarkets, liquor stores and tobacco shops
Introduction: December 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Santa Fe Natural Tobacco supported its commemorative anniversary packaging promotion with this easel-back display.

Client: Nestle Puerto Rico, San Juan, Puerto Rico
Size of Run: 250
Production Date: November 2002
Producer: Meridian Display & Merchandising, St. Paul, Minn.
Division: Temporary, Snacks and Soft Drinks
Comments: Plastic channel clips for reinforced shelves help this four-sided corrugated display hold more than 500 pounds and 500 packages of product. Stores with the displays showed sales increases of more than 40%.

Client: 3M Co., St. Paul, Minn.
Size of Run: 500
Production Date: May 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Home and Garden: Home Furnishings and Housewares
Comments: Designed to secure display space during the annual fall clean-up period, this floor display cross merchandises Bissell's Pro-Tech carpet cleaning machine and products alongside 3M Scotch Gard carpet protector. Promoting the two brands together for the first time helped to secure virtually 100% placement.