Song in the City A case study from the Promotion Marketing Association's 2004 Reggie Awards FSI Report: May 23, 2004 The Gap Sends Customers Packing Kimberly-Clark Tries Out for the Olympics Marshmallow Peeps Celebration Tour A case study from the Promotion Marketing Association's 2004 Reggie Awards Ahold Chains Shift Hard into NASCAR Hershey Melts for New Caramel Kisses Kmart Finds WB Network Good Fit for Fall Promos In-store radio, events, and P-O-P to promote Kmart's back-to-school apparel and WB's new season lineup Gatorade Pours It On at Kroger Wal-Mart, Home Depot Execs Headline P-O-P Show First Previous 1057 1058 1059 1060 1061 Next Last
