Pathmark Tackles Vendors for Football Promotion Retailers Slip into New Wrangler Jeans Campaign Rite Aid Picks an Incentive Offer from 'Fitness' Checking in on Retailtainment Tips for staging successful retail events Procter & Gamble Gets in Touch with its Soft Side A Picture's Worth Campbell Soup Sticks the Partner Label on Retailers Abstract: "Objects, Decision Considerations, and Self-Image in Men's and Women's Impulse Purchases" Abstract: "Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data" Video Advertising in Malls Increases Ad Recall and Purchase Intent, Study Finds First Previous 1041 1042 1043 1044 1045 Next Last