Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Buena Vista Home Video Launches Summer Decoder Sweepstakes BIC Enters Category with High-End Displays Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. Dow Jones Offers WSJ Interactive Via In-Store Campaign American Greetings Beyond the Holidays Intel De-Mystifies High-Tech The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program Texaco Designs New C-Store Program DaimlerChrysler Kiosk Offers Vehicle Info Amstel Light Aims to Lighten Your Tax Worries Stop pulling your hair out! efollett.com Links Retail and E-tail First Previous 867 868 869 870 871 Next Last
