Trying Promotes Buying The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P Rite Aid Goes Glam for Teens Chain Targets Teen Girls with Glam Camp Price is Nice An Ad Age study finds price offers have the greatest influence on 'spur of the moment' purchases On-Premise Debuts Cows Gone Wild Dr Pepper/Seven Up Enters Single-Serve Milk Market With Spunky Raging Cow Displays Create Magical Setting for 'Harry Potter' DVD, VHS Release Yamaha Motors Ahead With P-O-P Sales Expected to 'Jump Higher' with PF Flyers Displays Ready to Ride Cruiserworks hits the road to place upscale boot displays at motorcycle dealerships nationwide Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. Covey Run Quails Ham It Up for Holiday Wine Promotion AT&T Wireless Debuts Digital Messaging Displays First Previous 861 862 863 864 865 Next Last