Meijer recently wrapped a "Home Team" sweepstakes awarding 10 winners $100 store gift cards and the chance to have their photo used in a TV spot airing this summer.
Kellogg Co. used a basketball-themed ad in a March 24 email sent to members of the Kellogg's Family Rewards loyalty program to offer Family Dollar shoppers who spend $5 on Cheez-It or Pringles $2 off a future purchase of the manufacturer's products.