Digital Marketing

Tylenol leverages traffic/navigation app Waze as part of omnichannel approach for rapid release gels launch

Kroger's Mariano's tied in to Procter & Gamble's May 28 brandSaver FSI event with an ad in a June 1 email offering loyalty cardholders $5 off the purchase of $25 worth of eligible health and beauty products from the manufacturer.

Kroger’s e-commerce operation is being fueled by the retailer’s strength in loyalty and merchandising — and marketers are jumping on board.

Brand uses digital incentives, sports intensity to target busy consumers