Dollar General tied in to Procter & Gamble's July 2 brandSaver FSI event with a front-page and an interior feature in its concurrent circular offering $5 off a future receipt with purchase of $15 worth of select P&G SKUs from June 18 to July 22.
ShopRite tied in to Procter & Gamble's July 2 brandSaver FSI event with a display and banner ad within the retailer's website spotlighting new Tide Pods with Downy.
