Beer, Wine & Spirits and Social Engagement Recognizing its natural fit, alcohol marketers work to leverage the power of social media H-E-B Keeps the Grill Hot ConAgra Turns Popcorn Bag Into a Bowl Campaign for Orville Redenbacher's package aims to inform and satisfy consumers Safeway Breaks a Record for Open Nature BFGoodrich Upgrades with Olympic Athlete's Help Tire brand creates webisodes to push tire upgrades P&G Ties Phone App to 'Future Friendly' Platform Carbon footprint calculator offers specific brand solutions Jackson Helps Campbell Soup Co. Follow the Correct 'Path' Allegra Stages an All-Out OTC Launch Brand receives strong retailer support as in-store activity integrates with comprehensive digital effort Kellogg Lets Consumers Have Their Say Cheez-It campaign uses Facebook voting to help select next flavor Brief-ly Speaking Creative briefs, when done right, hold everyone accountable and can practically guarantee success First Previous 769 770 771 772 773 Next Last