Procter & Gamble sent an email to members of its "P&G Everyday" online community on Sept. 16 introducing a new electrical scent dispenser dubbed Airia that releases tiny scented droplets into the air.
RB's Lysol leveraged General Mills' evergreen Box Tops for Education platform and the newly launched Box Tops Bonus mobile application for a national promotion promoted on a variety of signage across retailers this back-to-school season.
