M&M's Shows Some Smarts Ms. Brown 'spokescandy' bursts onto the scene during Super Bowl but is here for the long run A&P Goes Frigid Axe Anarchy Sprays Equal Opportunity New body spray line launches with marketing that targets 'Axe girls' as well as guys Ball Park Facilitates a Feeding Frenzy Campaign for hot dog brand targets females who shop for their men P&G Concentrates on Tide Pods Social media push gets samples into loyal followers' washing machines Kraft 'Powers Up' Breakfast with Belvita Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle E Pluribus Unum PepsiCo's marketing strategy brings brands, retailers together Category Killer Apps Dollar General Partners for 'Everyday Savings' Rite Aid Celebrates a Tugaboos Birthday First Previous 716 717 718 719 720 Next Last