Digital Marketing

The Evolution of Retail Environments, Part One

From Progressive Grocer, April 20:

With influencer marketing on the rise, we asked six firms in the space to discuss its impact and the trends fueling it (such as artificial intelligence)

During keynote address, Edelman executive urges brands to own their stories and take a stand

Rite Aid tied in to Procter & Gamble’s April 29 brandSaver FSI event in its concurrent circular with multiple features promising wellness+ cardholders various savings.

As brand loyalty wanes, retailers chase those who are drawn to the next small thing

Circle K offered members of its Easy Rewards loyalty program a $5 Uber code with the purchase of two eligible 20-ounce bottles from Dr Pepper Snapple Group's Dr Pepper.