So-Lo-Mo Spotlight: Ibotta Who's Who in Shopper Marketing Agencies 2013 Kroger Adds Fuel for Weekend Shopping Bi-Lo Spends a Lot of Time at the Racetrack Sheba Feeds Cat Lovers' Passions Mars Petcare amps up premium brand presence with an integrated campaign and celebrity at center Unilever Reaches Hispanics at Northgate Concert promotion leverages full spectrum of tactics Mizuno Activates Online and In-Store Essay contest promotes golf clubs; modular display highlights shoes and other athletic product lines Firestone Charges Up 'Turbo' Campaign Bridgestone Americas collaborates with DreamWorks, then taps into movieβs release Trends in Sampling: Engage and Measure Personal interaction with shoppers leads to results that are being measured The Complicated Futures of Shopping First Previous 632 633 634 635 636 Next Last