Digital Marketing

Retailer serves its shoppers through a variety of tactics, partnerships

This exclusive poll reveals what shopper marketing execs think of the apps their companies are using, the benefits they offer, and how they perform in the field

Event-based, digitally charged strategy accesses 'shopper' dollars

As awareness and reach for the charity grows, so does Procter & Gamble's participation

Sundial Brands targets multicultural, green and Millennial shoppers with increased distribution in new locations

'Summer Swarm' campaign utilizes Twitter, Instagram, Facebook for photo contest